Relacionar Columnas Trade fair terminology GROUP BVersión en línea Vocab matching por Oliver Sterland 1 ROI 2 Call to action (CTA) 3 swag 4 prospect 5 flyer 6 B2B 7 lead 8 persona 9 B2C 10 booth Examples of this would be free pens, prizes or bags. These would all carry the company's name and some kind of call to action (e.g. a QR code) a person regarded as likely to succeed or as a potential customer, client, etc. Business to Customer characters created to represent the different user types within a targeted demographic, attitude or behaviour set that might use a site, brand or product a similar way. small storefront in a trade show where a company can sell and show products return on investment a small give-away pamphlet, with a carefully crafted, shortened message, displaying all the features of 'AIDA' (Attention, Interest, Desire and Action) An invitation to a potential customer to behave in a desired way, which will bring them closer to making a purchase. Business to Business a person regarded as likely to succeed or as a potential customer, client, etc.