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vocabulary
product
managing
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naldy arteaga oliva
naldy arteaga oliva
El Salvador

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product

managing the product

naldy arteaga oliva
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campaign adversely engage share manage increase advertising modification performance brands trigger entrenched appearance revamped knit reposition repositioning altering close relaunched

The product manager , sometimes called a brand manager , manages the marketing efforts for a - family of products or .
An important task for a firm is to its products through the successive stages of their life cycles .
Product managers also in extensive data analysis related to their products and brands .
Procter & Gamble Pantene shampoo and conditioner with a new vitamin formula and the brand with a multimillion - dollar and promotion .
A firm can a product by changing one or more of the four marketing mix elements .
Four factors that the need for a action are discussed next .
One reason to reposition a product is because a competitor's position is affecting sales and market .
Product involves one or more of a product's characteristics , such as its quality , , or , to increase the product's value to customers and sales .

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