Paris
Baguette
has
a
history
of
rapid
growth
.
The
first
Paris
Baguette
opened
in
1988
.
Four
years
later
,
the
chain
had
100
locations
.
Paris
Baguette
is
known
for
its
baked
goods
:
breads
,
pastries
,
cakes
,
croissants
.
?
Most
people
that
aren't
familiar
with
the
think
it's
a
French
brand
,
not
a
Korean
brand
,
"
Larry
Sidoti
,
the
head
of
the
company's
US
development
,
told
Business
Insider
.
Paris
Baguette
started
in
a
business
in
South
Korea
,
founded
in
1945
.
The
chain
is
owned
by
SPC
Group
,
a
company
that
owns
a
number
of
food
and
brands
in
Korea
.
However
,
"
from
the
start
,
it
was
French
and
,
"
says
Sidoti
.
As
the
company
grew
,
it
continued
to
look
to
the
French
bakery
and
the
of
the
French
culture
.
"
Today
,
there
are
more
than
3
,
500
Paris
Baguette
locations
around
the
world
,
mostly
in
Korea
and
other
Asian
countries
.
However
,
the
chain
is
making
a
major
in
the
US
.
With
no
chain
bakery
chain
like
Starbucks
dominates
coffee
and
McDonald's
dominates
the
burger
and
fries
,
Sidoti
says
that
the
time
is
for
Paris
Baguette
to
win
over
Americans
.
"
The
US
is
one
of
the
most
important
in
the
world
,
"
he
says
.
"
You
need
to
win
in
Los
Angeles
and
you
need
to
win
in
New
York
?
If
you
can't
win
those
markets
,
it's
going
to
be
a
long
road
to
.
Our
product
is
a
little
less
sweet
than
the
average
American
baked
good
,
says
Sidoti
.
It's
a
little
more
airy
and
a
lot
lighter
than
sweet
products
and
dessert
-
like
products
you
would
get
in
the
States
now
.
"
For
,
the
sweet
potato
croissant
is
a
Korean
customer
that
you
won't
find
in
the
average
American
or
French
bakery
.
Paris
Baguette
opened
in
US
in
2005
,
with
the
first
store
opening
in
Los
Angeles'
Koreantown
where
there
is
a
large
Korean
-
American
population
.
To
this
day
,
about
90%
of
customers
are
of
Korean
.
However
,
as
the
company
begins
to
expand
across
the
US
,
its
on
the
Korean
customer
base
is
beginning
to
change
.
In
Manhattan
,
Sidoti
says
customer
base
includes
"
the
whole
melting
pot
.
"
"
This
will
be
a
accepted
product
line
,
"
says
Sidoti
.
"
That's
going
to
take
some
as
a
brand
to
convince
people
and
win
customers
from
all
backgrounds
.
"
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