Completar frases Corporate cultureVersión en línea Fill in the gaps por Kristina Ulyanenok 1 failure referred phenomenon remained created accomplish behavior formal key on recognized tended impact THE IMPORTANCE OF ORGANIZATIONAL CULTURE As people work together to goals , groups develop into organizations . As goals become more specific and longer - term , and work more specialized , organizations become both more and institutionalized . Organizations tend to take a life of their own and widely held beliefs , values , and practices develop , differentiating one organization from another and often affecting the organization's success or . As one commentator has noted , " Most organizational scholars and observers now recognize that organizational culture has a powerful effect on the performance and long - term effectiveness of organizations . " The importance of organizational culture is a relatively new . While organizational psychologists began developing theories of organizational during the 1950s and 1960s , it wasn't until the 1980s that the culture of the organization was as a key determinant of behavior and effectiveness . The interest in organizational cultures was largely by William Ouchi's 1981 best - seller , Theory Z : How American Business Can Meet the Japanese Challenge . Ouchi considered organizational culture to be a factor in creating an effective organization . In 1982 two other best - sellers , Terrance Deal and Allan Kennedy's Corporate Cultures : The Rites and Rituals of Corporate Life and Thomas Peters and Robert Waterman's In Search of Excellence , supported the idea that excellent companies to have strong cultures . Throughout the 1980s , management scholars began attempting to describe these belief systems , which they to as organizational or corporate cultures . Interest in organizational culture has strong in subsequent decades as managers and executives continue to recognize the an organization's culture can have on such key factors as morale , productivity , and profit .
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