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Warm Up: Fill in the Blanks (Marketing Management)

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Warm Up: Fill in the Blanks (Marketing Management)

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Edad recomendada: 16 años
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Warm Up: Fill in the Blanks (Marketing Management)Versión en línea

Warm Up: Fill in the Blanks (Marketing Management)

por Maria Camila Cuello Saumeth
1

quality preemium improving products Mix low low ambitious product awful modification Psychological intensive High Optimization prices market irrelevant Marketing competitive

With penetration strategy there is implemented a high product price and heavy promotion .
Low product price and heavy promotion is used in penetration .
One of the strategies to be applied in the growth stage is .
It refers to a brand renewal and search for new consumers : .
Companies that charge the maximum for new products use a strategy , where they slowly lower the price over time . In this strategy , prices drop as reach the end of their useful life and become less important .
pricing strategies play on people's mindsets by making small changes to a product's price , placement , or packaging .

2

features exclusive valuable irrelevant competitive Mix relevant intensive Optimization awful low Search applying discrimination preemium Marketing Freemium

pricing offers customers a free version of a core product or service , and then encourages them to pay for a premium version with more or options .
It works by different prices to a single product , depending on the characteristics of the target market : Price strategy .
In distribution this is carried out through a single intermediary who agrees to make a minimum number of sales of the product and not to distribute those of the competition .
Content management is a common type of digital promotion strategy that focuses on distributing resources to attract and retain an audience . The idea behind it is to associate the brand with useful and resources that help customers solve problems .
Paid advertising on search engines like Google involves placing ads targeted to certain keywords : Engine Marketing .

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