Ordenar Letras Marketing Environment Unscramble ChallengeVersión en línea Test your knowledge of key concepts related to market dynamics and strategies. por sarah ayyad 1 The process of dividing a market into distinct groups of consumers with similar needs. O S N T G M A T N E I E 2 The rivalry among businesses to attract customers and increase market share. O T I E C O I T P N M 3 The strategy of creating a distinct image of a product in the minds of consumers. I O O N S G I I P N T 4 The selection of specific groups of consumers to focus marketing efforts on. I E A T N G R T G 5 The practice of creating a unique name and image for a product in the consumer's mind. B D R I A N G N 6 General directions in which something is developing or changing in the market. S E N R D T 7 The systematic investigation into and study of materials and sources to establish facts. E S R E R H A C 8 A plan of action designed to achieve a long-term or overall aim in marketing. E S T Y T G A R