Ordenar Letras Marketing Environment Unscramble ChallengeVersión en línea Test your knowledge of key concepts related to market dynamics and strategies. por sarah ayyad 1 The process of dividing a market into distinct groups of consumers with similar needs. E T M O T G S I N A N E 2 The rivalry among businesses to attract customers and increase market share. M I C T T O O E N I P 3 The strategy of creating a distinct image of a product in the minds of consumers. I G O T N O I I N S P 4 The selection of specific groups of consumers to focus marketing efforts on. R N E I G G T A T 5 The practice of creating a unique name and image for a product in the consumer's mind. B D A I R N N G 6 General directions in which something is developing or changing in the market. D T E R N S 7 The systematic investigation into and study of materials and sources to establish facts. H E A R R E C S 8 A plan of action designed to achieve a long-term or overall aim in marketing. T A E Y S T G R