Ordenar Letras Marketing Environment Unscramble ChallengeVersión en línea Test your knowledge of key concepts related to market dynamics and strategies. por sarah ayyad 1 The process of dividing a market into distinct groups of consumers with similar needs. S E T I M N N O G E T A 2 The rivalry among businesses to attract customers and increase market share. O C P T N T I M E I O 3 The strategy of creating a distinct image of a product in the minds of consumers. O N N I P I T I S O G 4 The selection of specific groups of consumers to focus marketing efforts on. N T R A G E G T I 5 The practice of creating a unique name and image for a product in the consumer's mind. A B N G R D N I 6 General directions in which something is developing or changing in the market. E S D N T R 7 The systematic investigation into and study of materials and sources to establish facts. H R E E S A C R 8 A plan of action designed to achieve a long-term or overall aim in marketing. A T R T G E S Y