So
the
creative
process
,
you
know
this
,
from
the
first
idea
to
the
final
product
,
is
a
long
process
.
It's
super
-
iterative
,
lots
of
,
blood
,
sweat
,
tears
,
and
years
.
And
we're
not
saying
you're
going
to
go
out
for
a
walk
and
come
back
with
the
Sistine
Chapel
in
your
left
hand
,
right
?
So
what
frame
of
the
creative
process
did
we
focus
on
?
Just
this
first
part
.
Just
brainstorming
,
coming
up
with
a
new
idea
.
So
the
definition
of
creativity
that
a
lot
of
people
go
with
is
'appropriate
novelty'
.
So
for
something
to
be
appropriate
,
it
has
to
be
realistic
.
So
unfortunately
,
you
can't
use
a
key
as
an
eyeball
.
Boo
!
But
'novel'
,
is
the
second
thing
,
is
that
nobody
had
to
have
said
it
.
So
for
us
,
novelty
,
it
had
to
be
appropriate
first
,
and
then
for
novelty
,
nobody
else
in
the
entire
population
that
we
surveyed
could've
said
it
.
So
you
might
think
you
could
use
a
key
to
scratch
somebody's
car
,
but
if
somebody
else
said
that
,
you
didn't
get
credit
for
it
.
Neither
of
you
did
.
However
,
only
one
person
said
this
:
"
If
you
were
dying
and
it
were
a
murder
mystery
,
and
you
had
to
the
name
of
the
murderer
into
the
ground
with
your
dying
words
.
"
So
one
person
said
this
.
And
it's
a
creative
idea
,
because
it's
appropriate
and
it's
.
You
either
did
this
test
and
came
up
with
ideas
while
you
were
seated
or
while
you
were
walking
on
a
.
They
did
the
test
twice
,
with
different
objects
.
Three
groups
:
the
first
group
sat
first
and
then
sat
again
for
the
second
test
.
The
second
group
sat
first
and
then
did
the
second
test
while
walking
on
a
treadmill
.
The
third
group
?
and
this
is
interesting
?
they
walked
on
the
treadmill
first
,
and
then
they
sat
.
OK
,
so
the
two
groups
that
sat
together
for
the
first
test
,
they
looked
pretty
similar
to
each
other
,
and
they
averaged
about
20
creative
ideas
per
person
.
The
group
that
was
walking
on
the
treadmill
did
almost
twice
as
well
.
And
they
were
just
walking
on
a
treadmill
in
a
windowless
room
.
So
remember
,
they
took
the
test
twice
.
The
people
who
sat
twice
for
that
second
test
,
they
didn't
get
any
better
;
practice
didn't
help
.
But
these
same
people
who
were
sitting
and
then
went
on
the
treadmill
got
a
from
walking
.
Here's
the
interesting
thing
.
The
people
who
were
walking
on
the
treadmill
still
had
a
residue
effect
of
the
walking
,
and
they
were
still
creative
afterwards
.
So
the
implication
of
this
is
that
you
should
go
for
a
walk
before
your
next
big
meeting
and
just
start
brainstorming
right
away
.
So
we
have
five
tips
for
you
that
will
help
make
this
the
best
effect
possible
.
So
first
,
you
want
to
pick
a
problem
or
a
topic
to
brainstorm
.
So
,
this
is
not
the
shower
effect
,
this
is
not
when
you're
in
the
shower
and
all
of
a
sudden
,
a
new
idea
pops
out
of
the
shampoo
bottle
.
This
is
something
you're
thinking
about
ahead
of
time
.
And
they're
intentionally
thinking
about
brainstorming
a
different
perspective
on
the
walk
.
Secondly
,
I
get
asked
this
a
lot
:
Is
this
OK
while
running
?
Well
,
the
answer
for
me
is
that
if
I
were
running
,
the
only
new
idea
I
would
have
would
be
to
stop
running
,
so
.
.
.
But
if
running
for
you
is
a
comfortable
pace
,
good
.
So
it
turns
out
,
whatever
physical
activity
is
not
taking
a
lot
of
attention
.
So
just
walking
at
a
comfortable
is
a
good
choice
.
Also
,
you
want
to
come
up
with
as
many
ideas
as
you
can
.
So
one
key
of
creativity
is
to
not
lock
on
that
first
idea
.
Keep
going
.
Keep
coming
up
with
new
ones
,
until
you
pick
one
or
two
to
.
You
might
worry
that
you
don't
want
to
write
them
down
,
because
what
if
you
will
forget
them
?
So
the
idea
here
is
to
speak
them
.
Everybody
was
speaking
their
new
ideas
.
So
you
can
put
your
headphones
on
and
through
your
phone
and
then
just
pretend
you're
having
a
creative
conversation
,
right
?
Because
the
act
of
writing
your
idea
down
is
already
a
filter
.
You're
going
to
be
like
,
"
Is
this
good
enough
to
write
down
?
"
And
then
you
write
it
down
.
So
just
speak
as
many
as
you
can
,
and
record
them
,
and
think
about
them
later
.
And
finally
:
don't
do
this
forever
,
right
?
If
you're
on
the
walk
and
that
idea
is
not
coming
to
you
,
come
back
to
it
later
at
another
time
.
So
I
think
we're
coming
up
on
a
break
right
now
,
so
I
have
an
idea
:
Why
don't
you
grab
a
leash
and
take
your
thoughts
for
a
walk
?
Thank
you
.
Let's
check
what
you
can
remember
!
Se debera completar la palabra,colocando las letras que faltan.
