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A lesson from Black Friday

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What have retailers learnt from Black Friday?

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A lesson from Black FridayVersión en línea

What have retailers learnt from Black Friday?

por R Aldeco
1

sales prices week products Friday Thanksgiving

Black Friday is the name given to the last in November , the day after . Retailers offer reduced on many of their . Many countries have adopted Black Friday as a way to boost Christmas .

2

increase guarantee delivered was presents

For online retailers , Black Friday a particular challenge . Demand in the UK last year 30% higher than predicted . Tesco stores could no longer next - day delivery . Other stores had the same problem , and certain orders up to two weeks late .

3

deliver operate need copy learnt meet check placing

Retailers have that they have to improve their forecasts and they have enough items in stock to customer demand . Also , they may more staff . With so many customers orders , warehouses need to over the weekend .

4

employees drivers customers operators transport janitors

This could mean more call centre for calling to enquire about products and warehouses to process the orders . The carriers who the goods may also need extra over the weekend .

5

reduce quote receive track send agree pay

Finally , retailers can the warehouse workload on Black Friday if they can much lower prices for non - urgent delivery . If customers can less , they'll to wait while they their shipment online .

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