Have
you
ever
tried
traditional
drip
coffee
,
a
ubiquitous
feature
of
American
diners
?
Though
considered
a
U
.
S
.
staple
by
some
,
others
beg
to
differ
,
claiming
that
gourmet
coffee
is
a
better
representation
of
American
trends
.
American
coffee
can
be
a
shocking
discovery
for
the
inquisitive
visitor
.
The
traditional
bottomless
diner
style
coffee
is
often
considered
watered
down
,
even
flavorless
by
unfamiliar
to
the
acquired
American
taste
.
Yet
,
does
this
'traditional
coffee'
properly
represent
the
growing
population
of
modern
Americans
?
The
frequenters
and
of
newly
opened
gourmet
cafes
trickled
throughout
trendy
urban
neighborhoods
would
argue
that
it
does
not
.
Though
the
long
-
established
and
traditional
Folger's
brand
does
still
dominate
as
America's
best
selling
coffee
on
the
market
,
with
1
.
18
billion
U
.
S
.
dollars
worth
of
sales
in
2017
according
to
a
Statista
.
com
report
,
a
new
style
of
coffee
,
gourmet
,
has
jump
-
started
a
dramatic
in
the
demand
for
coffee
.
The
gourmet
takeover
:
Gourmet
coffee
can
refer
to
any
coffee
beverages
that
are
non
-
instant
and
produced
with
Arabica
beans
.
This
includes
premium
roasts
found
locally
,
espresso
drinks
served
in
coffee
shops
,
and
also
non
-
espresso
beverages
served
chilled
or
infused
with
nitrogen
.
Background
?
Arabica
vs
.
Robusta
:
Arabica
beans
have
a
sweet
,
berrylike
taste
.
They
make
up
for
about
75
to
80%
of
the
world's
coffee
production
.
They
have
a
higher
acidity
than
Robusta
beans
and
are
produced
at
a
higher
altitude
.
Though
their
flavor
is
preferred
,
it
comes
at
a
high
price
.
Not
only
are
these
plants
more
costly
to
care
for
in
general
,
but
it
is
more
to
carry
cultivated
beans
down
from
the
high
mountains
?
where
Arabica
flourishes
?
creating
an
expensive
base
for
your
morning
beverage
.
Because
of
this
,
gourmet
coffee
tends
to
make
a
bigger
hit
on
the
wallet
than
traditional
drip
coffee
served
in
gas
stations
or
diners
.
Robusta
beans
are
more
caffeinated
,
which
helps
protect
the
plant
from
pests
,
resulting
in
a
hardier
plant
.
Generally
,
Robusta
produces
a
larger
crop
than
Arabica
and
rolls
in
at
around
half
the
price
,
sometimes
less
.
Yet
,
despite
all
of
these
apparent
benefits
on
the
cultivation
end
,
Robusta
is
simply
not
as
desirable
as
Arabica
.
Its
rejected
status
amongst
artesanal
baristas
is
due
mainly
to
its
grainy
,
taste
.
However
,
Robusta
continues
to
be
produced
,
more
commonly
for
economical
options
such
as
instant
coffee
.
The
Third
Wave
Coffee
Movement
:
Coffee
are
not
only
demanding
optimum
Arabica
beans
,
but
many
have
joined
in
supporting
a
newer
movement
called
the
Third
Wave
Coffee
Movement
.
This
movement
involves
more
than
just
liking
coffee
.
To
understand
it
,
one
must
first
briefly
consider
the
preceding
two
waves
that
led
up
to
its
birth
.
These
waves
were
first
coined
by
Trish
Rothgeb
of
Wrecking
Ball
Coffee
Roasters
in
2002
,
and
have
since
been
recognized
and
used
by
microroasters
worldwide
to
identify
the
history
and
rise
of
responsible
coffee
creation
.
For
a
more
detailed
outline
of
the
history
of
coffee
,
visit
San
Francisco's
coffee
geek
hub
GoCoffeeGo
.
com
.
The
first
wave
of
coffee
began
in
the
1800s
when
coffee
was
brought
to
the
masses
.
Though
the
taste
and
quality
of
the
coffee
produced
during
that
time
wasn't
very
good
,
it
led
to
a
number
of
advances
in
coffee
preparation
that
for
subsequent
waves
.
Some
examples
are
the
invention
of
vacuum
packaging
which
guaranteed
fresher
beans
,
instant
coffee
?
for
Americans
on
the
move
?
and
Mr
.
Coffee
which
allowed
consumers
to
brew
full
pots
of
drip
coffee
in
the
comfort
of
their
own
homes
.
Though
increases
in
demand
would
normally
be
favorable
for
any
market
,
an
ill
-
fated
collision
of
complications
has
placed
coffee
producers
in
a
very
difficult
position
.
A
fungus
known
as
Hemileia
vastatrix
has
been
creeping
through
Colombia
,
the
world's
third
largest
coffee
producer
,
and
has
a
history
of
wiping
out
Arabica
coffee
plants
completely
.
As
scientists
scramble
to
find
a
solution
,
other
problems
continue
to
weigh
on
farmer's
backs
.
Climate
change
has
increased
temperatures
around
the
equator
where
coffee
is
grown
,
decreasing
the
amount
of
cold
seasons
in
these
regions
,
fueling
the
destructive
fungus
and
giving
it
more
time
to
attack
.
Though
most
hear
this
and
fear
a
dreaded
future
without
coffee
,
another
repercussion
would
be
the
loss
of
730
,
000
jobs
in
Colombia
as
brought
out
by
a
recent
article
,
The
disease
that
could
change
how
we
drink
coffee
,
by
the
BBC
.
Whether
a
fourth
wave
of
coffee
is
on
the
way
is
still
debated
within
the
coffee
community
,
but
perhaps
the
more
pressing
issue
at
hand
is
whether
coffee
will
be
around
to
be
debated
in
the
future
.
A
world
without
Arabica
would
leave
many
with
devastation
,
as
this
beverage
beautifully
unifies
global
communities
,
the
barriers
between
artists
,
business
people
,
and
athletes
alike
as
a
beloved
part
of
morning
traditions
worldwide
.
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