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Brand management repaso

Froggy Jumps

Repaso 1er p

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México

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Froggy Jumps

Brand management repasoVersión en línea

Repaso 1er p

por Lena Flu
1

What's the meaning of brand "Brandr" in the old norse?

2

What's the meaning of brand according to the AMA?

3

What's the "brand" definition according to practitioners?

4

What are the brand elements?

5

How many levels of meaning of product are there?

6

What is the name "Lexus Automobile" based on?

7

What is the name "Lean cuisine" based on?

8

"evaluate product attributes like sturdiness, size, color, style, design, weight, and ingredient composition by visual inspection" What product classification does it belong to?

9

"cannot assess product attributes like durability, service quality, safety, by inspection, trial and experience is necessary" What classification of products does it belong to?

10

"like insurance coverage, consumers may rarely learn product attributes" What product classification does it belong to?

11

Way in which mkt value of a product/brand can be measured

12

involves the design and implementation of marketing programs and activities to build, measure, and manage brand equity

13

is at the heart of marketing strategy. It is the “act of designing the company’s offer and image so that it occupies a distinct and valued place in the target customer’s mind.”

14

Reflects the essential heart and soul of the brand

15

Asses in healthy of brand, suggest ways to improve and leverage its equity

16

What are the offensive criteria to choose brand elements

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