Brand management repaso

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Lena Flu

México

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Froggy Jumps Brand management repasoVersión en línea Repaso 1er p por Lena Flu 1 What's the meaning of brand "Brandr" in the old norse? a To burn b Intent to differentiate from others c name, term, sign, symbol, or design 2 What's the meaning of brand according to the AMA? a name, term, sign, symbol, or design (or combination) to differentiate them from competition b something that has created a certain amount of awareness, reputation, prominence, in the marketplace c Intent to differentiate from others 3 What's the "brand" definition according to practitioners? a Intent to differentiate from others b name, term, sign, symbol, or design, or a combination of them to differentiate them from competition c something that has created a certain amount of awareness, reputation, prominence, in the marketplace 4 What are the brand elements? a Color, type of product, category, warnings. b Name, logo, symbol, package design, etc. characteristics to identify product c Name, color, type of product, warnings, package designs. characteristics to identify product 5 How many levels of meaning of product are there? a 4 b 3 c 5 6 What is the name "Lexus Automobile" based on? a Person name b Prefixes and suffixes c Inherent meanings of attribute 7 What is the name "Lean cuisine" based on? a Prefixes and suffixes b Inherent attributes c People, places, or animal names 8 "evaluate product attributes like sturdiness, size, color, style, design, weight, and ingredient composition by visual inspection" What product classification does it belong to? a Search goods b Experience goods c Credence goods 9 "cannot assess product attributes like durability, service quality, safety, by inspection, trial and experience is necessary" What classification of products does it belong to? a Credence goods b Search goods c Experience goods 10 "like insurance coverage, consumers may rarely learn product attributes" What product classification does it belong to? a Search goods b Credence goods c Experience goods 11 Way in which mkt value of a product/brand can be measured a Brand equity b Brand measurements c Brand level 12 involves the design and implementation of marketing programs and activities to build, measure, and manage brand equity a Strategic brand management process b Strategic brand management steps c Strategic brand management plan 13 is at the heart of marketing strategy. It is the “act of designing the company’s offer and image so that it occupies a distinct and valued place in the target customer’s mind.” a Brand equity b Brand Leverage c Brand positioning 14 Reflects the essential heart and soul of the brand a Brand positioning b Brand mantra c Brand itself 15 Asses in healthy of brand, suggest ways to improve and leverage its equity a Brand audit b Brand evaluation c Brand examination 16 What are the offensive criteria to choose brand elements a Memorability, meaningfulness, likability b c

Froggy Jumps

Brand management repasoVersión en línea

Repaso 1er p

por Lena Flu

What's the meaning of brand "Brandr" in the old norse?

To burn

Intent to differentiate from others

name, term, sign, symbol, or design

What's the meaning of brand according to the AMA?

name, term, sign, symbol, or design (or combination) to differentiate them from competition

something that has created a certain amount of awareness, reputation, prominence, in the marketplace

Intent to differentiate from others

What's the "brand" definition according to practitioners?

Intent to differentiate from others

name, term, sign, symbol, or design, or a combination of them to differentiate them from competition

something that has created a certain amount of awareness, reputation, prominence, in the marketplace

What are the brand elements?

Color, type of product, category, warnings.

Name, logo, symbol, package design, etc. characteristics to identify product

Name, color, type of product, warnings, package designs. characteristics to identify product

How many levels of meaning of product are there?

What is the name "Lexus Automobile" based on?

Person name

Prefixes and suffixes

Inherent meanings of attribute

What is the name "Lean cuisine" based on?

Prefixes and suffixes

Inherent attributes

People, places, or animal names

"evaluate product attributes like sturdiness, size, color, style, design, weight, and ingredient composition by visual inspection" What product classification does it belong to?

Search goods

Experience goods

Credence goods

"cannot assess product attributes like durability, service quality, safety, by inspection, trial and experience is necessary" What classification of products does it belong to?

Credence goods

Search goods

Experience goods

"like insurance coverage, consumers may rarely learn product attributes" What product classification does it belong to?

Search goods

Credence goods

Experience goods

Way in which mkt value of a product/brand can be measured

Brand equity

Brand measurements

Brand level

involves the design and implementation of marketing programs and activities to build, measure, and manage brand equity

Strategic brand management process

Strategic brand management steps

Strategic brand management plan

is at the heart of marketing strategy. It is the “act of designing the company’s offer and image so that it occupies a distinct and valued place in the target customer’s mind.”

Brand equity

Brand Leverage

Brand positioning

Reflects the essential heart and soul of the brand

Brand positioning

Brand mantra

Brand itself

Asses in healthy of brand, suggest ways to improve and leverage its equity

Brand audit

Brand evaluation

Brand examination

What are the offensive criteria to choose brand elements

Memorability, meaningfulness, likability

Brand management repaso

Froggy Jumps

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Top 10 resultados

Top juegos

Mapa Interactivo

Blank Keyboard Test

Relacionar Columnas

The Bill of Rights

Mapa Interactivo

13 Colonies Map

Mapa Interactivo

Heart Labeling

Memory

NEW JEANS

Froggy Jumps

Brand management repasoVersión en línea

por Lena Flu

What's the meaning of brand "Brandr" in the old norse?

What's the meaning of brand according to the AMA?

What's the "brand" definition according to practitioners?

What are the brand elements?

How many levels of meaning of product are there?

What is the name "Lexus Automobile" based on?

What is the name "Lean cuisine" based on?

"evaluate product attributes like sturdiness, size, color, style, design, weight, and ingredient composition by visual inspection" What product classification does it belong to?

"cannot assess product attributes like durability, service quality, safety, by inspection, trial and experience is necessary" What classification of products does it belong to?

"like insurance coverage, consumers may rarely learn product attributes" What product classification does it belong to?

Way in which mkt value of a product/brand can be measured

involves the design and implementation of marketing programs and activities to build, measure, and manage brand equity

is at the heart of marketing strategy. It is the “act of designing the company’s offer and image so that it occupies a distinct and valued place in the target customer’s mind.”

Reflects the essential heart and soul of the brand

Asses in healthy of brand, suggest ways to improve and leverage its equity

What are the offensive criteria to choose brand elements