Froggy Jumps
Repaso 1er p
1
What's the meaning of brand "Brandr" in the old norse?
2
What's the meaning of brand according to the AMA?
3
What's the "brand" definition according to practitioners?
4
What are the brand elements?
5
How many levels of meaning of product are there?
6
What is the name "Lexus Automobile" based on?
7
What is the name "Lean cuisine" based on?
8
"evaluate product attributes like sturdiness, size, color, style, design, weight, and ingredient composition by visual inspection" What product classification does it belong to?
9
"cannot assess product attributes like durability, service quality, safety, by inspection, trial and experience is necessary" What classification of products does it belong to?
10
"like insurance coverage, consumers may rarely learn product attributes" What product classification does it belong to?
11
Way in which mkt value of a product/brand can be measured
12
involves the design and implementation of marketing programs and activities to build, measure, and manage brand equity
13
is at the heart of marketing strategy. It is the “act of designing the company’s offer and image so that it occupies a distinct and valued place in the target customer’s mind.”
14
Reflects the essential heart and soul of the brand
15
Asses in healthy of brand, suggest ways to improve and leverage its equity
16
What are the offensive criteria to choose brand elements
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