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Reinforce reading skills.
1
iconic
recognize
movies
staggering
ubiquitous
budgets
unavoidable
statistics
ticket
advertising
Even
if
you
?
ve
never
seen
any
of
the
Iron
Man
,
you
probably
still
the
star
:
Robert
Downey
Jr
.
and
his
metallic
red
and
gold
suit
.
In
fact
,
at
this
point
it
?
s
almost
.
With
marketing
reaching
over
$100
million
per
movie
,
and
world
-
wide
distribution
and
,
the
presence
of
Iron
Man
is
.
And
that
?
s
before
we
even
consider
the
number
of
people
who
have
visited
the
theater
to
watch
one
of
the
Iron
Man
films
.
A
quick
glance
at
the
box
of
?
ce
show
numbers
:
$585
million
in
sales
for
the
original
Iron
Man
,
$621
million
for
Iron
Man
2
,
and
an
incredible
$2
.
4
billion
for
Iron
Man
3
!
2
placement
Pepper
multinational
franchise
marketing
merchandise
billboards
eyeballs
No
wonder
then
,
with
so
many
glued
to
the
screen
,
that
companies
are
jumping
at
the
chance
to
attach
themselves
to
this
.
Yes
,
there
are
TV
ads
,
,
and
,
but
in
this
day
and
age
,
the
real
prize
for
any
company
is
product
.
After
all
,
when
people
(
and
especially
kids
)
are
able
to
skip
ads
,
change
channels
,
and
avoid
traditional
,
it
becomes
harder
and
harder
to
catch
and
keep
their
attention
.
However
,
if
they
?
re
watching
the
movie
and
see
their
favorite
star
drinking
a
Dr
,
well
what
could
be
more
effective
than
that
?
3
acknowledged
progress
success
honestly
cynic
innovation
Right
from
the
start
,
the
Iron
Man
franchise
has
taken
full
advantage
of
its
captive
audience
,
selling
screen
time
,
especially
to
car
and
food
companies
.
In
terms
of
vehicles
,
Audi
is
the
brand
of
choice
;
not
only
does
the
main
character
,
Tony
Stark
,
drive
an
Audi
R8
,
his
assistant
Pepper
Potts
,
played
by
Gwyneth
Paltrow
,
drives
an
Audi
too
.
Of
course
,
Audi
says
this
is
because
Tony
Stark
?
s
?
drive
for
represents
the
constant
quest
for
?
,
but
you
don
?
t
need
to
be
much
of
a
to
question
this
statement
.
Perhaps
more
,
Audi
has
also
publicly
that
the
of
their
R8
is
in
part
due
to
the
?
lm
series
.
4
version
display
movies
placement
released
scenes
conference
purely
Even
more
blatant
is
the
food
and
drink
on
in
the
.
After
talking
about
how
much
he
wants
an
American
burger
,
Tony
Stark
can
be
seen
with
a
Burger
King
wrapper
while
he
gives
a
press
.
However
,
there
is
one
example
of
product
in
Iron
Man
that
is
even
more
surreal
.
It
turns
out
that
the
of
Iron
Man
3
in
China
was
four
minutes
longer
than
anywhere
else
.
The
reason
?
There
were
added
with
Chinese
actors
drinking
Yili
,
a
milk
drink
,
for
product
placement
reasons
.
5
1964
privilege
technological
classic
gadgets
attest
decades
Of
course
,
product
placement
in
the
cinema
is
nothing
new
,
as
a
look
back
at
other
older
action
films
will
to
.
Take
for
example
the
Bond
movies
in
which
007
,
James
Bond
,
famously
drove
an
Aston
Martin
in
?
s
Goldfinger
.
In
the
five
since
,
product
placement
has
become
as
common
in
the
Bond
movies
as
car
chases
and
.
In
Die
Another
Day
,
twenty
different
companies
paid
$70
million
between
them
for
the
of
having
their
products
included
in
the
movie
.
6
automobile
consumer
wallets
audience
down
franchises
future
transformers
aligned
Childhood
products
slow
criticism
squeezing
So
what
does
the
hold
for
Iron
Man
and
his
many
?
Well
,
it
doesn
?
t
seem
like
product
placement
is
going
to
anytime
soon
.
To
be
sure
,
there
has
been
some
from
parents
,
movie
critics
,
and
groups
like
Campaign
for
a
Commercial
Free
.
But
if
the
keeps
approving
of
these
movies
by
opening
up
their
,
then
you
can
be
sure
that
companies
will
keep
paying
for
the
privilege
of
in
their
products
.
Even
within
the
industry
,
various
big
name
players
have
already
themselves
with
other
Hollywood
?
Dodge
are
heavily
invested
in
the
Transformers
franchise
(
the
turn
into
Dodge
vehicles
)
,
and
BMW
is
the
car
of
choice
for
Tom
Cruise
in
the
Mission
Impossible
movies
.
Maybe
the
companies
should
just
make
the
movies
themselves
?
how
does
Audi
Man
sound
?
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