Completar Frases
                                    
                                    
                                        Reinforce reading skills. 
                                    
                                                                        
                                                                     
                             
                                                     
                                                	
		
			
				1
									 
													statistics
													advertising
													iconic
													staggering
													movies
													recognize
													unavoidable
													ticket
													budgets
													ubiquitous
											
							
		 
		
			
				
																	Even
																	 
																	if
																	 
																	you
																	?
																	ve
																	 
																	never
																	 
																	seen
																	 
																	any
																	 
																	of
																	 
																	the
																	 
																	Iron
																	 
																	Man
																	 
																		
												
																	,
																	 
																	you
																	 
																	probably
																	 
																	still
																	 
																		
												
																	 
																	the
																	 
																	star
																	:
																	 
																	Robert
																	 
																	Downey
																	 
																	Jr
																	.
																	 
																	and
																	 
																	his
																	 
																		
												
																	 
																	metallic
																	 
																	red
																	 
																	and
																	 
																	gold
																	 
																	suit
																	.
																	 
																	In
																	 
																	fact
																	,
																	 
																	at
																	 
																	this
																	 
																	point
																	 
																	it
																	?
																	s
																	 
																	almost
																	 
																		
												
																	.
																	 
																	 
																	 
																	With
																	 
																	marketing
																	 
																		
												
																	 
																	reaching
																	 
																	over
																	 
																	$100
																	 
																	million
																	 
																	per
																	 
																	movie
																	,
																	 
																	and
																	 
																	world
																	-
																	wide
																	 
																	distribution
																	 
																	and
																	 
																		
												
																	,
																	 
																	the
																	 
																	presence
																	 
																	of
																	 
																	Iron
																	 
																	Man
																	 
																	is
																	 
																		
												
																	.
																	 
																	And
																	 
																	that
																	?
																	s
																	 
																	before
																	 
																	we
																	 
																	even
																	 
																	consider
																	 
																	the
																	 
																	number
																	 
																	of
																	 
																	people
																	 
																	who
																	 
																	have
																	 
																	visited
																	 
																	the
																	 
																	theater
																	 
																	to
																	 
																	watch
																	 
																	one
																	 
																	of
																	 
																	the
																	 
																	Iron
																	 
																	Man
																	 
																	films
																	.
																	 
																	 
																	 
																	A
																	 
																	quick
																	 
																	glance
																	 
																	at
																	 
																	the
																	 
																	box
																	 
																	of
																	?
																	ce
																	 
																		
												
																	 
																	show
																	 
																		
												
																	 
																	numbers
																	:
																	 
																	$585
																	 
																	million
																	 
																	in
																	 
																		
												
																	 
																	sales
																	 
																	for
																	 
																	the
																	 
																	original
																	 
																	Iron
																	 
																	Man
																	,
																	 
																	$621
																	 
																	million
																	 
																	for
																	 
																	Iron
																	 
																	Man
																	 
																	2
																	,
																	 
																	and
																	 
																	an
																	 
																	incredible
																	 
																	$2
																	.
																	4
																	 
																	billion
																	 
																	for
																	 
																	Iron
																	 
																	Man
																	 
																	3
																	!
									 
			 
		 
	
	
		
			
				2
									 
													franchise
													multinational
													merchandise
													placement
													billboards
													Pepper
													eyeballs
													marketing
											
							
		 
		
			
				
																	No
																	 
																	wonder
																	 
																	then
																	,
																	 
																	with
																	 
																	so
																	 
																	many
																	 
																		
												
																	 
																	glued
																	 
																	to
																	 
																	the
																	 
																	screen
																	,
																	 
																	that
																	 
																		
												
																	 
																	companies
																	 
																	are
																	 
																	jumping
																	 
																	at
																	 
																	the
																	 
																	chance
																	 
																	to
																	 
																	attach
																	 
																	themselves
																	 
																	to
																	 
																	this
																	 
																		
												
																	.
																	 
																	 
																	 
																	Yes
																	,
																	 
																	there
																	 
																	are
																	 
																	TV
																	 
																	ads
																	,
																	 
																		
												
																	,
																	 
																	and
																	 
																		
												
																	,
																	 
																	but
																	 
																	in
																	 
																	this
																	 
																	day
																	 
																	and
																	 
																	age
																	,
																	 
																	the
																	 
																	real
																	 
																	prize
																	 
																	for
																	 
																	any
																	 
																	company
																	 
																	is
																	 
																	product
																	 
																		
												
																	.
																	 
																	After
																	 
																	all
																	,
																	 
																	when
																	 
																	people
																	 
																	(
																	and
																	 
																	especially
																	 
																	kids
																	)
																	 
																	are
																	 
																	able
																	 
																	to
																	 
																	skip
																	 
																	ads
																	,
																	 
																	change
																	 
																	channels
																	,
																	 
																	and
																	 
																	avoid
																	 
																	traditional
																	 
																		
												
																	,
																	 
																	it
																	 
																	becomes
																	 
																	harder
																	 
																	and
																	 
																	harder
																	 
																	to
																	 
																	catch
																	 
																	and
																	 
																	keep
																	 
																	their
																	 
																	attention
																	.
																	 
																	 
																	However
																	,
																	 
																	if
																	 
																	they
																	?
																	re
																	 
																	watching
																	 
																	the
																	 
																	movie
																	 
																	and
																	 
																	see
																	 
																	their
																	 
																	favorite
																	 
																	star
																	 
																	drinking
																	 
																	a
																	 
																	Dr
																	 
																		
												
																	,
																	 
																	well
																	 
																	what
																	 
																	could
																	 
																	be
																	 
																	more
																	 
																	effective
																	 
																	than
																	 
																	that
																	?
									 
			 
		 
	
	
		
			
				3
									 
													success
													honestly
													acknowledged
													progress
													innovation
													cynic
											
							
		 
		
			
				
																	Right
																	 
																	from
																	 
																	the
																	 
																	start
																	,
																	 
																	the
																	 
																	Iron
																	 
																	Man
																	 
																	franchise
																	 
																	has
																	 
																	taken
																	 
																	full
																	 
																	advantage
																	 
																	of
																	 
																	its
																	 
																	captive
																	 
																	audience
																	,
																	 
																	selling
																	 
																	screen
																	 
																	time
																	,
																	 
																	especially
																	 
																	to
																	 
																	car
																	 
																	and
																	 
																	food
																	 
																	companies
																	.
																	 
																	In
																	 
																	terms
																	 
																	of
																	 
																	vehicles
																	,
																	 
																	Audi
																	 
																	is
																	 
																	the
																	 
																	brand
																	 
																	of
																	 
																	choice
																	;
																	 
																	not
																	 
																	only
																	 
																	does
																	 
																	the
																	 
																	main
																	 
																	character
																	,
																	 
																	Tony
																	 
																	Stark
																	,
																	 
																	drive
																	 
																	an
																	 
																	Audi
																	 
																	R8
																	,
																	 
																	his
																	 
																	assistant
																	 
																	Pepper
																	 
																	Potts
																	,
																	 
																	played
																	 
																	by
																	 
																	Gwyneth
																	 
																	Paltrow
																	,
																	 
																	drives
																	 
																	an
																	 
																	Audi
																	 
																	too
																	.
																	 
																	Of
																	 
																	course
																	,
																	 
																	Audi
																	 
																	says
																	 
																	this
																	 
																	is
																	 
																	because
																	 
																	Tony
																	 
																	Stark
																	?
																	s
																	 
																	?
																	drive
																	 
																	for
																	 
																		
												
																	 
																	represents
																	 
																	the
																	 
																	constant
																	 
																	quest
																	 
																	for
																	 
																		
												
																	?
																	,
																	 
																	but
																	 
																	you
																	 
																	don
																	?
																	t
																	 
																	need
																	 
																	to
																	 
																	be
																	 
																	much
																	 
																	of
																	 
																	a
																	 
																		
												
																	 
																	to
																	 
																	question
																	 
																	this
																	 
																	statement
																	.
																	 
																	 
																	Perhaps
																	 
																	more
																	 
																		
												
																	,
																	 
																	Audi
																	 
																	has
																	 
																	also
																	 
																	publicly
																	 
																		
												
																	 
																	that
																	 
																	the
																	 
																		
												
																	 
																	of
																	 
																	their
																	 
																	R8
																	 
																	is
																	 
																	in
																	 
																	part
																	 
																	due
																	 
																	to
																	 
																	the
																	 
																	?
																	lm
																	 
																	series
																	.
									 
			 
		 
	
	
		
			
				4
									 
													version
													conference
													purely
													movies
													scenes
													placement
													released
													display
											
							
		 
		
			
				
																	Even
																	 
																	more
																	 
																	blatant
																	 
																	is
																	 
																	the
																	 
																	food
																	 
																	and
																	 
																	drink
																	 
																	on
																	 
																		
												
																	 
																	in
																	 
																	the
																	 
																		
												
																	.
																	 
																	After
																	 
																	talking
																	 
																	about
																	 
																	how
																	 
																	much
																	 
																	he
																	 
																	wants
																	 
																	an
																	 
																	American
																	 
																	burger
																	,
																	 
																	Tony
																	 
																	Stark
																	 
																	can
																	 
																	be
																	 
																	seen
																	 
																	with
																	 
																	a
																	 
																	Burger
																	 
																	King
																	 
																	wrapper
																	 
																	while
																	 
																	he
																	 
																	gives
																	 
																	a
																	 
																	press
																	 
																		
												
																	.
																	 
																	However
																	,
																	 
																	there
																	 
																	is
																	 
																	one
																	 
																	example
																	 
																	of
																	 
																	product
																	 
																		
												
																	 
																	in
																	 
																	Iron
																	 
																	Man
																	 
																	that
																	 
																	is
																	 
																	even
																	 
																	more
																	 
																	surreal
																	.
																	 
																	It
																	 
																	turns
																	 
																	out
																	 
																	that
																	 
																	the
																	 
																		
												
																	 
																	of
																	 
																	Iron
																	 
																	Man
																	 
																	3
																	 
																		
												
																	 
																	in
																	 
																	China
																	 
																	was
																	 
																	four
																	 
																	minutes
																	 
																	longer
																	 
																	than
																	 
																	anywhere
																	 
																	else
																	.
																	 
																	 
																	 
																	The
																	 
																	reason
																	?
																	 
																	There
																	 
																	were
																	 
																		
												
																	 
																	added
																	 
																	with
																	 
																	Chinese
																	 
																	actors
																	 
																	drinking
																	 
																	Yili
																	,
																	 
																	a
																	 
																	milk
																	 
																	drink
																	,
																	 
																		
												
																	 
																	for
																	 
																	product
																	 
																	placement
																	 
																	reasons
																	.
									 
			 
		 
	
	
		
			
				5
									 
													decades
													gadgets
													privilege
													technological
													classic
													attest
													1964
											
							
		 
		
			
				
																	Of
																	 
																	course
																	,
																	 
																	product
																	 
																	placement
																	 
																	in
																	 
																	the
																	 
																	cinema
																	 
																	is
																	 
																	nothing
																	 
																	new
																	,
																	 
																	as
																	 
																	a
																	 
																	look
																	 
																	back
																	 
																	at
																	 
																	other
																	 
																	older
																	 
																	action
																	 
																	films
																	 
																	will
																	 
																		
												
																	 
																	to
																	.
																	 
																	Take
																	 
																	for
																	 
																	example
																	 
																	the
																	 
																		
												
																	 
																	Bond
																	 
																	movies
																	 
																	in
																	 
																	which
																	 
																	007
																	,
																	 
																	James
																	 
																	Bond
																	,
																	 
																	famously
																	 
																	drove
																	 
																	an
																	 
																	Aston
																	 
																	Martin
																	 
																	in
																	 
																		
												
																	?
																	s
																	 
																	Goldfinger
																	.
																	 
																	In
																	 
																	the
																	 
																	five
																	 
																		
												
																	 
																	since
																	,
																	 
																	product
																	 
																	placement
																	 
																	has
																	 
																	become
																	 
																	as
																	 
																	common
																	 
																	in
																	 
																	the
																	 
																	Bond
																	 
																	movies
																	 
																	as
																	 
																	car
																	 
																	chases
																	 
																	and
																	 
																		
												
																	 
																		
												
																	.
																	 
																	In
																	 
																	Die
																	 
																	Another
																	 
																	Day
																	,
																	 
																	twenty
																	 
																	different
																	 
																	companies
																	 
																	paid
																	 
																	$70
																	 
																	million
																	 
																	between
																	 
																	them
																	 
																	for
																	 
																	the
																	 
																		
												
																	 
																	of
																	 
																	having
																	 
																	their
																	 
																	products
																	 
																	included
																	 
																	in
																	 
																	the
																	 
																	movie
																	.
									 
			 
		 
	
	
		
			
				6
									 
													squeezing
													criticism
													franchises
													future
													automobile
													consumer
													products
													wallets
													transformers
													Childhood
													audience
													down
													slow
													aligned
											
							
		 
		
			
				
																	So
																	 
																	what
																	 
																	does
																	 
																	the
																	 
																		
												
																	 
																	hold
																	 
																	for
																	 
																	Iron
																	 
																	Man
																	 
																	and
																	 
																	his
																	 
																	many
																	 
																		
												
																	?
																	 
																	Well
																	,
																	 
																	it
																	 
																	doesn
																	?
																	t
																	 
																	seem
																	 
																	like
																	 
																	product
																	 
																	placement
																	 
																	is
																	 
																	going
																	 
																	to
																	 
																		
												
																	 
																		
												
																	 
																	anytime
																	 
																	soon
																	.
																	 
																	 
																	To
																	 
																	be
																	 
																	sure
																	,
																	 
																	there
																	 
																	has
																	 
																	been
																	 
																	some
																	 
																		
												
																	 
																	from
																	 
																	parents
																	,
																	 
																	movie
																	 
																	critics
																	,
																	 
																	and
																	 
																		
												
																	 
																	groups
																	 
																	like
																	 
																	Campaign
																	 
																	for
																	 
																	a
																	 
																	Commercial
																	 
																	Free
																	 
																		
												
																	.
																	 
																	But
																	 
																	if
																	 
																	the
																	 
																		
												
																	 
																	keeps
																	 
																	approving
																	 
																	of
																	 
																	these
																	 
																	movies
																	 
																	by
																	 
																	opening
																	 
																	up
																	 
																	their
																	 
																		
												
																	,
																	 
																	then
																	 
																	you
																	 
																	can
																	 
																	be
																	 
																	sure
																	 
																	that
																	 
																	companies
																	 
																	will
																	 
																	keep
																	 
																	paying
																	 
																	for
																	 
																	the
																	 
																	privilege
																	 
																	of
																	 
																		
												
																	 
																	in
																	 
																	their
																	 
																	products
																	.
																	 
																	 
																	 
																	Even
																	 
																	within
																	 
																	the
																	 
																		
												
																	 
																	industry
																	,
																	 
																	various
																	 
																	big
																	 
																	name
																	 
																	players
																	 
																	have
																	 
																	already
																	 
																		
												
																	 
																	themselves
																	 
																	with
																	 
																	other
																	 
																	Hollywood
																	 
																		
												
																	 
																	?
																	 
																	Dodge
																	 
																	are
																	 
																	heavily
																	 
																	invested
																	 
																	in
																	 
																	the
																	 
																	Transformers
																	 
																	franchise
																	 
																	(
																	the
																	 
																		
												
																	 
																	turn
																	 
																	into
																	 
																	Dodge
																	 
																	vehicles
																	)
																	,
																	 
																	and
																	 
																	BMW
																	 
																	is
																	 
																	the
																	 
																	car
																	 
																	of
																	 
																	choice
																	 
																	for
																	 
																	Tom
																	 
																	Cruise
																	 
																	in
																	 
																	the
																	 
																	Mission
																	 
																	Impossible
																	 
																	movies
																	.
																	 
																	 
																	Maybe
																	 
																	the
																	 
																	companies
																	 
																	should
																	 
																	just
																	 
																	make
																	 
																	the
																	 
																	movies
																	 
																	themselves
																	 
																	?
																	 
																	how
																	 
																	does
																	 
																	Audi
																	 
																	Man
																	 
																	sound
																	?
																	 
																	 
									 
			 
		 
	
                    
                 
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