Relacionar Columnas Demand and Factors Affecting DemandVersión en línea Match the concept with its description. por sarah ayyad 1 Consumer Preferences 2 Population 3 law of diminishing marginal utility 4 Income effect 5 Substitute Goods 6 Price 7 Demand 8 Advertising 9 Income 10 Complementary Goods 11 . Substitution effect amount people buy changes as they buy substitute products one whose price has not changed and that offers a better relative value. The amount of money or resources that an individual or household earns over a period of time. The individual tastes, likes, and dislikes that influence consumer behavior. Goods that can be used in place of one another. Goods that are typically consumed together. amount people buy changes as purchasing power of their income changes changes—even though the income itself does not change. The promotion of a product or service to increase consumer awareness and demand. The total number of people living in a particular area. The amount of money that must be paid to acquire a good or service. The quantity of a good or service that consumers are willing and able to buy at a given price. states that the marginal benefit from using each additional unit of a good or service during a given time period tends to decline as each is used.