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Market Segmentation

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A glossary of terms related to market segmentation.

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Market SegmentationVersión en línea

A glossary of terms related to market segmentation.

por Ronald Quezada
1

The process of dividing a larger market into smaller, distinct segments based on specific characteristics, behaviors, or preferences shared by the members of each segment.

  
  
2

Statistical characteristics of a population segment, such as age, gender, income, education, marital status, and ethnicity.

3

The study of psychological and behavioral traits that influence consumers' purchasing decisions, including lifestyle, values, interests, and personality traits.

4

Dividing the market based on consumer behaviors, such as purchasing frequency, brand loyalty, usage patterns, and benefits sought from a product or service.

  
  
5

Grouping consumers based on their physical location, including factors like country, region, city size, climate, and population density.

  
  
6

A strategy in which a company targets multiple segments with different marketing strategies and offerings tailored to each segment's needs.

  
  
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