Completar Frases CIPS L4M2 - Chapter 2 Rev 1Versión en línea Chapter 2 por Celeste McGill 1 create specific financial budget expected revenue Managing expenses and is easier for companies that a outlining costs and income for a period . 2 trends innovators Among first influence the to adopt new products or services , can help market . 3 matrix Kraljic spending procurement services The is a strategic tool used to analyse and prioritize a company's on goods and . 4 waiting slow products become Laggards market are consumers who are to adopt new or services , often until they widely accepted in the . 5 trends patterns identify help statistical fit The line of best is a tool used to and in a data set . 6 services middle majority who majority adopters consumers The is the group of adopt new products or after the innovators and early , but before the late and laggards . 7 purchasing habit order patterns demand By analysing , companies can identify trends in customer behaviour , such as changes in or shifts in 8 price exclusivity with associated premium A is a higher - than - average price charged for a product or service , often higher quality or . 9 as product introduction replaced and cycle life eventually used The is a model to describe the stages a product goes through , from to decline , it is adopted by newer products . 10 operating leading aggressive marketing competition Rivalry is the that exists between companies in the same market , often to tactics and price wars . 11 alternative offerings products share Substitutes potentially are or services that can be used in place of a company's , impacting demand and market . 12 request process process involving tendering bidding select The is used to a vendor or supplier for a specific project , often a for proposal and a competitive .
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