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Marketing Management Chapter 5

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Marketing Processes & Motivation

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Marketing Management Chapter 5
 

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Marketing Management Chapter 5Versión en línea

Marketing Processes & Motivation

por Lula Jordan
1

A group of individuals who cooperate to achieve a common goal.

  
  
2

The set of factors that influences the actions taken by an individual to accomplish a goal.

3

The major ongoing activities of a business.

4

In Maslow’s hierarchy of needs, things required to sustain life, such as food and shelter.

  
  
5

Efforts to increase the effectiveness and efficiency of specific business operations.

  
  
6

Effectively directing the major activities of a business to achieve its goals

  
  
7

In Maslow’s hierarchy of needs, the need to grow emotionally and intellectually, to be creative, and to achieve your full potential.

8

In Maslow’s hierarchy of needs, the need to belong, to interact with others, to have friends, and to love and be loved.

  
  
9

In Maslow’s hierarchy of needs, the need for recognition and respect from others.

  
  
10

In Maslow’s hierarchy of needs, things required to make sure you and those you care about are safe and free from harm

  
  
11

Job factors that dissatisfy when absent but do not contribute to satisfaction when they are present.

  
  
12

Job factors that increase job satisfaction.

13

In McClelland’s theory, desire to influence and control others and to be responsible for a group’s activities.

  
  
14

In McClelland’s theory, the need to take personal responsibility for work, set personal goals, and have immediate feedback on work.

  
  
15

In McClelland’s theory, motivation related to relationships with others and fitting in with a group.

  
  
16

A specific measure that establishes the amount of time needed to complete an activity.

  
  
17

The predetermined cost of performing an operation or producing a good or service.

  
  
18

A specific measure that describes expected consistency in production or performance.

  
  
19

A specific measure that establishes the expected amount of work to be completed.

  
  
20

(1) Income minus costs. (2) The incentive, as well as the reward, for producing goods and services.

21

All the materials and products a business has on hand for use in production and available for sale.

22

The difference between current performance and the standard.

23

(1) The provision of goods or services to a customer with an agreement for future payment. (2) Purchase arrangement in which goods and services are provided with the expectation of future payment by the customer

24

A method in which the company maintains very small inventories and obtains materials just in time for use.

        
  
  
  
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