Ordenar Letras Ch. 1 Key Vocabulary/ConceptsVersión en línea Social Media Marketing Class por Emily O'Berry 1 process of communicating with potential customers to promote a product or service I S V D I E R T A N G 2 consumers’ level of recognition of a company’s product, service, or brand S R E A E N A S W 3 distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors B N A R D 4 process of creating and maintaining the identity of a brand G N E D M A A B E A N T M N R 5 statement or phrase that encourages audience response T L A L A O I T N O C C 6 marketing strategy focused on getting customers to support your product or brand R O C V A M O S D A U C Y C T E 7 range of activities to assist customers in resolving issues; involves the goal of promoting customer satisfaction P O R E R T T U S C P U M S O 8 path the product or service purchased travels from the company to consumer I U R B T O D S N T I I 9 process of arranging trade shows, conventions, meetings, etc. that meet determined goals, messages, or purposes L N N T I V G E P E N N A 10 diverse groups of consumers participating in guided discussions conducted to better understand customer perception of a particular product or service G O P F U R C S U O S 11 the difference between a company's revenue and its costs; Revenue - Costs = ________ N A M I G R 12 process of communicating a company’s value to customers A I R K T N M G E 13 process of gathering and analyzing information about customers’ needs and preferences M R I R T S C E A K E A G R H E N 14 process of determining the most effective approach to advertise a product or service N A I E N L I P D G M A N 15 process of promoting a product in a retail environment, including the visual display in retail stores C S R N N E I A H D M G I 16 what is communicated to and perceived by an audience; can be verbal, written, and non-verbal M E G E A S S 17 how businesses communicate with audiences S I S E G A M G N 18 refers to where the product is sold and delivered to customers A E L P C 19 the cost of a product or service a company offers C I R E P 20 refers to the actual product or service a company offers O C U T D R P 21 refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services T N P O O O I M R 22 efforts made by a company to shape the way audiences perceive the company N A O U E S L P I R I T L C B 23 department responsible for selling products or services to customers and meeting the company sales goals A L E S S 24 short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness of a product or service L N A O I E M O T S P R S O 25 identified groups of consumers most likely to purchase your product or service C G E I D N A S T E U E R T A 26 a selected group of consumers, often in a common geographic location, introduced to a product, service, or messaging strategy before a full-scale marketing plan is launched K R A T S M T S E E T 27 the collection, reporting, and examination of actions taken on a website Y E S I T W A A B L N C
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