Ordenar Letras Ch. 1 Key Vocabulary/ConceptsVersión en línea Social Media Marketing Class por Emily O'Berry 1 process of communicating with potential customers to promote a product or service I E G T N S I D A V R 2 consumers’ level of recognition of a company’s product, service, or brand A E W R A S N E S 3 distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors D R B N A 4 process of creating and maintaining the identity of a brand A A E M N N G E D T R M N B A 5 statement or phrase that encourages audience response N T L O T C C A O L A I 6 marketing strategy focused on getting customers to support your product or brand E S T O Y A C D A M C C R O V U 7 range of activities to assist customers in resolving issues; involves the goal of promoting customer satisfaction E M S R T T C O R P U S P O U 8 path the product or service purchased travels from the company to consumer I N D T I B T U R O I S 9 process of arranging trade shows, conventions, meetings, etc. that meet determined goals, messages, or purposes N G T I L A P N N V N E E 10 diverse groups of consumers participating in guided discussions conducted to better understand customer perception of a particular product or service O U O C P F S S U G R 11 the difference between a company's revenue and its costs; Revenue - Costs = ________ I A R G N M 12 process of communicating a company’s value to customers M E N R G K T A I 13 process of gathering and analyzing information about customers’ needs and preferences R K T C A N H I R R G E M E S A E 14 process of determining the most effective approach to advertise a product or service N N A N E I I G L M P A D 15 process of promoting a product in a retail environment, including the visual display in retail stores R I G C E D I H N S N M A 16 what is communicated to and perceived by an audience; can be verbal, written, and non-verbal E M S G A S E 17 how businesses communicate with audiences I G A N E G S M S 18 refers to where the product is sold and delivered to customers E C P L A 19 the cost of a product or service a company offers E I R C P 20 refers to the actual product or service a company offers O R C D U P T 21 refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services N I M O O T R O P 22 efforts made by a company to shape the way audiences perceive the company L U O L A C I T E P B I S N R 23 department responsible for selling products or services to customers and meeting the company sales goals E S L S A 24 short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness of a product or service O E I O P S N S M R T L A O 25 identified groups of consumers most likely to purchase your product or service E A S U I D N R C T E A G T E 26 a selected group of consumers, often in a common geographic location, introduced to a product, service, or messaging strategy before a full-scale marketing plan is launched S T S E A M R T E T K 27 the collection, reporting, and examination of actions taken on a website S Y E N C I B T W A L A
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