Ordenar Letras Ch. 1 Key Vocabulary/ConceptsVersión en línea Social Media Marketing Class por Emily O'Berry 1 process of communicating with potential customers to promote a product or service S R A V E D N I T G I 2 consumers’ level of recognition of a company’s product, service, or brand N E R S W A E S A 3 distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors D A B N R 4 process of creating and maintaining the identity of a brand N M A N M D T R A A B E E N G 5 statement or phrase that encourages audience response I O C N O A C L T A T L 6 marketing strategy focused on getting customers to support your product or brand D E R O V Y T C C A A O C S M U 7 range of activities to assist customers in resolving issues; involves the goal of promoting customer satisfaction U R U P S R S C O E P O T M T 8 path the product or service purchased travels from the company to consumer I D B T O S N U I T I R 9 process of arranging trade shows, conventions, meetings, etc. that meet determined goals, messages, or purposes P N G L E V N T A E N I N 10 diverse groups of consumers participating in guided discussions conducted to better understand customer perception of a particular product or service U O R U S G F P C O S 11 the difference between a company's revenue and its costs; Revenue - Costs = ________ G I R M A N 12 process of communicating a company’s value to customers T I G E K A M R N 13 process of gathering and analyzing information about customers’ needs and preferences H N T S A G I E M E K R A R E C R 14 process of determining the most effective approach to advertise a product or service N E N N G A L D A I I M P 15 process of promoting a product in a retail environment, including the visual display in retail stores A M N I C N I R H D G E S 16 what is communicated to and perceived by an audience; can be verbal, written, and non-verbal G S A S M E E 17 how businesses communicate with audiences I G S A G S E M N 18 refers to where the product is sold and delivered to customers C A L P E 19 the cost of a product or service a company offers E R I C P 20 refers to the actual product or service a company offers P U D C O R T 21 refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services O N O T P I O R M 22 efforts made by a company to shape the way audiences perceive the company C O E A S L R T U I I N L P B 23 department responsible for selling products or services to customers and meeting the company sales goals E A S S L 24 short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness of a product or service M L S E P I N O O R T S A O 25 identified groups of consumers most likely to purchase your product or service E T I U E S D R N C T A G A E 26 a selected group of consumers, often in a common geographic location, introduced to a product, service, or messaging strategy before a full-scale marketing plan is launched A S K T E E S T M R T 27 the collection, reporting, and examination of actions taken on a website A N C E L T W B S A Y I
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