Ordenar Letras Ch. 1 Key Vocabulary/ConceptsVersión en línea Social Media Marketing Class por Emily O'Berry 1 process of communicating with potential customers to promote a product or service E S D V G T A I R N I 2 consumers’ level of recognition of a company’s product, service, or brand S R S E N A A W E 3 distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors D N R A B 4 process of creating and maintaining the identity of a brand N E T A E N G M D A B N R M A 5 statement or phrase that encourages audience response T N T I L O C A O C A L 6 marketing strategy focused on getting customers to support your product or brand E A U T A V Y O O C D R M S C C 7 range of activities to assist customers in resolving issues; involves the goal of promoting customer satisfaction U O U M R T R S P C E T P O S 8 path the product or service purchased travels from the company to consumer R N S D T T I I U I B O 9 process of arranging trade shows, conventions, meetings, etc. that meet determined goals, messages, or purposes V L N N T E N I P N A E G 10 diverse groups of consumers participating in guided discussions conducted to better understand customer perception of a particular product or service U P U S G S C O O F R 11 the difference between a company's revenue and its costs; Revenue - Costs = ________ M A R I G N 12 process of communicating a company’s value to customers A E G I T N R K M 13 process of gathering and analyzing information about customers’ needs and preferences A E S R T H A R M C N E E G K I R 14 process of determining the most effective approach to advertise a product or service L A G A P E N N I I N M D 15 process of promoting a product in a retail environment, including the visual display in retail stores I C D R G A I N N S E M H 16 what is communicated to and perceived by an audience; can be verbal, written, and non-verbal M E S S E A G 17 how businesses communicate with audiences G S S I G E M A N 18 refers to where the product is sold and delivered to customers C E A P L 19 the cost of a product or service a company offers R E I P C 20 refers to the actual product or service a company offers U P D T C R O 21 refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services O I O M N T R O P 22 efforts made by a company to shape the way audiences perceive the company L I O I N B C L E R U S T P A 23 department responsible for selling products or services to customers and meeting the company sales goals A L S S E 24 short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness of a product or service O N T A R E O M P L O I S S 25 identified groups of consumers most likely to purchase your product or service R N T G U A I C E E S D T A E 26 a selected group of consumers, often in a common geographic location, introduced to a product, service, or messaging strategy before a full-scale marketing plan is launched A R E S T E K S T M T 27 the collection, reporting, and examination of actions taken on a website A Y B T C L W A N S I E
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