Ordenar Letras Ch. 1 Key Vocabulary/ConceptsVersión en línea Social Media Marketing Class por Emily O'Berry 1 process of communicating with potential customers to promote a product or service G D N R E T A I S I V 2 consumers’ level of recognition of a company’s product, service, or brand N E S R A A W S E 3 distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors D R A N B 4 process of creating and maintaining the identity of a brand R G E M A B A A M N N E N T D 5 statement or phrase that encourages audience response C C T T A L O A I N L O 6 marketing strategy focused on getting customers to support your product or brand C O C Y C A A U E R T M S V D O 7 range of activities to assist customers in resolving issues; involves the goal of promoting customer satisfaction O T S M P R C U S P O U R E T 8 path the product or service purchased travels from the company to consumer T B O R U T D I I S I N 9 process of arranging trade shows, conventions, meetings, etc. that meet determined goals, messages, or purposes N P L N I T E V G E N N A 10 diverse groups of consumers participating in guided discussions conducted to better understand customer perception of a particular product or service R S U G P C F U O O S 11 the difference between a company's revenue and its costs; Revenue - Costs = ________ I M A G N R 12 process of communicating a company’s value to customers A M G R K N T E I 13 process of gathering and analyzing information about customers’ needs and preferences E I R M E R S E N A R H A C G K T 14 process of determining the most effective approach to advertise a product or service L I D N P G A I N M N E A 15 process of promoting a product in a retail environment, including the visual display in retail stores G C M D R I I A S E H N N 16 what is communicated to and perceived by an audience; can be verbal, written, and non-verbal E S S E A M G 17 how businesses communicate with audiences S S I G E G N M A 18 refers to where the product is sold and delivered to customers C P A L E 19 the cost of a product or service a company offers C I P E R 20 refers to the actual product or service a company offers U P D C R T O 21 refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services M I T O P O O R N 22 efforts made by a company to shape the way audiences perceive the company I E A R O C P S L L B U T N I 23 department responsible for selling products or services to customers and meeting the company sales goals A L S E S 24 short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness of a product or service L A O P S T S I E N O O M R 25 identified groups of consumers most likely to purchase your product or service T C A T S A I G E R D N U E E 26 a selected group of consumers, often in a common geographic location, introduced to a product, service, or messaging strategy before a full-scale marketing plan is launched T S M T K E T A R E S 27 the collection, reporting, and examination of actions taken on a website L S C Y N A A I E W B T
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