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1. Lead with Heart
2. Live to Serve
3. Love to Learn
4. Founders’ Growth Mindset

Learn fast

Get outside of our comfort zones

Never stop doing what we love

Model Grit and Resilience

Show the way with love and humility

Think “we before me.”

Unleash our Inner Entrepreneur

Love to Learn

Lead with heart

Have a shared sense of urgency to help Amway Business Owners succeed with customer experience

Pursue our Passions

Think “we before me”

Obsess over ABO Success

Work together to do the right thing.

Share Openly and Directly

Amplify the Customer Experience

Explore New Paths

Include

Live to Serve

Take risks