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1. Strengths
2. Weaknesses
3. Threats
4. Opportunities

A well-known brand is going to start a new centre in David’s neighbourhood

There is constant innovation in physiotherapy and David needs to buy new equipment

Taxes are going down

David has no cash problems

The population in David’s neighbourhood grows constantly

Sometimes David can't keep up with all the appointments he gets

He has many regular customers because he offers personalized services

David has two qualified employees

David's prices are high