1
Two unlike things placed close together with contrasting effect.
2
What the text is mainly about; what the speaker is trying to argue or portray.
3
Words/sentences that are grammatically the same or similar in structure or sound w/ related content.
4
The contrasting of opposites within a parallel structure.
5
An indirect or passing reference to something else.
6
Appeal to emotions
7
Appeal to ethics, credibility, or trustworthiness
8
Appeal to logic
9
The speaker's attitude toward the text or subject.
10
The reader's emotions
