mystery customer
customer journey
unique feature
quality inspector
incentive
loyalty programme
brand standard
mid-market segment.
A level of service that a business guarantees.
A person who checks that the product or service is at the correct level.
A person who pretends to use the product or service in order to test the company's customer service.
One thing that makes you different from your competitors.
The part of the market between the luxury end and the basic.
The path that you go on as soon as you start using a product or service.
A system where customers get points and benefits from being a member.
Something that encourages you to do something.