Individualist vs. CollectivistVersión en línea Sort by the culture por Mollie Owen 1 Individualist 2 Collectivist value placed on the individual competitive behavior belief in equality personal goals take precedence over group goals furthering oneself serves to benefit the family prioritizes group outcomes identity based on group belonging behavior contributes to group harmony group is valued over personal goals in high-context, rely on non-verbal communication in low-context, communicate outright in words
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