Relacionar Columnas Mix and MatchVersión en línea MARKETING por Rachel Bryan 1 positioning 2 Product Lines 3 Target Market 4 Product Item 5 Product Class 6 expansion 7 deep / shallow product mix 8 Costumer Group 9 long / short product mix 10 narrow / broad product mix 11 Product Mix the particular assortment of products a business offers to meet its market's needs and its company's goals is it product mix.` a collection of customers that can be shared by multiple accounts receivable companies. offers significant variation of its products/offers few variation within the product line the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness business has many products/ if a business doesnt have many items in its product line each individual good, service, or idea that a business offers for is a product item product mixes can also vary for b usinesses whithin the same industry, depending on each business's target market, size and finances. product-mix strategy a group of products that are homogeneous or generally considered as substitutes for each other. is a group of related product items a limited number of product line, offers many line