Relacionar Columnas Mix and MatchVersión en línea MARKETING por Rachel Bryan 1 Target Market 2 positioning 3 expansion 4 deep / shallow product mix 5 long / short product mix 6 Product Lines 7 narrow / broad product mix 8 Product Mix 9 Costumer Group 10 Product Item 11 Product Class each individual good, service, or idea that a business offers for is a product item offers significant variation of its products/offers few variation within the product line the particular assortment of products a business offers to meet its market's needs and its company's goals is it product mix.` a collection of customers that can be shared by multiple accounts receivable companies. is a group of related product items a group of products that are homogeneous or generally considered as substitutes for each other. a limited number of product line, offers many line product-mix strategy product mixes can also vary for b usinesses whithin the same industry, depending on each business's target market, size and finances. the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness business has many products/ if a business doesnt have many items in its product line