Relacionar Columnas TY Prof Eng_Bus: Interm_19Versión en línea Marketing por Tatiana Muchnick 1 merchandising 2 brand 3 sponsorship 4 marketing 5 campaign 6 niche 7 mailshot 8 crowded market 9 downmarket 10 reposition 11 pitch 12 endorsement 13 hype 14 upmarket Supporting a cultural or sporting enterprise in return for advertising. When the same letter is sent to a large number of possible buyers. Promoting a product or service with exaggerated or intensive publicity. When a famous person recommends a product in an advertisement. A range of minor products which all carry the name of a major product. A product which can be recognized by its name. Change the image of a product or service. What the sales rep says to the potential customer. Matching what the business organization produces with what customers want. One with too many competing products. A promotional activity over a specific period of time. Aiming at the luxury end of the market. A small, specialized part of a market. Aiming at the mass end of the market.
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