Managing Product Life Cycle I

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Bryan Guerra

El Salvador

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Adriana Beatriz Garcia Avila

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Relacionar Columnas Managing Product Life Cycle IVersión en línea Managing The Product Life Cycle por Bryan Guerra 1 Trade down 2 Increasing product use 3 Trade up 4 Catching a rising trend 5 Reaching new markets 6 Product modification 7 Downsizing 8 Product manager responsibilities 9 Product bundling 10 Product repositioning 11 Market modification strategy 12 Find new customers 13 Reacting to a competitor´s position 14 Changing the value offered 15 Create a new use situation It involves reducing a product’s number of features, quality, or price. What Unilever did when they introduced iced tea in Britain, sales were disappointing. The company made its tea carbonated and repositioned it as a cold soft drink to compete as a carbonated beverage and sales improved. It involves altering one or more of a product’s characteristics, such as its quality, performance, or appearance, to increase the product’s value to customers and increase sales. It changes the place a product occupies in a consumer’s mind relative to competitive products. A strategy that company uses to find new customers, increase a product’s use among existing customers, or create new use situations. Changing consumer trends can also lead to product repositioning. A company can decide to change the value it offers buyers and trade up or down. Managing existing products through the stages of the life cycle, developing new products, developing and executing a marketing program for the product line described in an annual marketing plan and approving ad copy, media selection, and package design. Strategy that Dockers uses for its casual pants by promoting different looks for different usage situations: work, weekend, dress, and golf. It involves adding value to the product (or line) through additional features or higher-quality materials. Reason to reposition a product because a competitor’s entrenched position is adversely affecting sales and market share. The sale of two or more separate products in one package. One of the objectives of the market modification strategy. Reducing the package content without changing package size and maintaining or increasing the package price. It has been a strategy of the Campbell Soup Company by advertising more heavily in warm months to encourage consumers to think of soup as more than a cold-weather food.

Relacionar Columnas

Managing Product Life Cycle IVersión en línea

Managing The Product Life Cycle

Trade down

Increasing product use

Trade up

Catching a rising trend

Reaching new markets

Product modification

Downsizing

Product manager responsibilities

Product bundling

Product repositioning

Market modification strategy

Find new customers

Reacting to a competitor´s position

Changing the value offered

Create a new use situation

It involves reducing a product’s number of features, quality, or price.

What Unilever did when they introduced iced tea in Britain, sales were disappointing. The company made its tea carbonated and repositioned it as a cold soft drink to compete as a carbonated beverage and sales improved.

It involves altering one or more of a product’s characteristics, such as its quality, performance, or appearance, to increase the product’s value to customers and increase sales.

It changes the place a product occupies in a consumer’s mind relative to competitive products.

A strategy that company uses to find new customers, increase a product’s use among existing customers, or create new use situations.

Changing consumer trends can also lead to product repositioning.

A company can decide to change the value it offers buyers and trade up or down.

Managing existing products through the stages of the life cycle, developing new products, developing and executing a marketing program for the product line described in an annual marketing plan and approving ad copy, media selection, and package design.

Strategy that Dockers uses for its casual pants by promoting different looks for different usage situations: work, weekend, dress, and golf.

It involves adding value to the product (or line) through additional features or higher-quality materials.

Reason to reposition a product because a competitor’s entrenched position is adversely affecting sales and market share.

The sale of two or more separate products in one package.

One of the objectives of the market modification strategy.

Reducing the package content without changing package size and maintaining or increasing the package price.

It has been a strategy of the Campbell Soup Company by advertising more heavily in warm months to encourage consumers to think of soup as more than a cold-weather food.

Managing Product Life Cycle I

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Managing Product Life Cycle IVersión en línea

por Bryan Guerra

Trade down

Increasing product use

Trade up

Catching a rising trend

Reaching new markets

Product modification

Downsizing

Product manager responsibilities

Product bundling

Product repositioning

Market modification strategy

Find new customers

Reacting to a competitor´s position

Changing the value offered

Create a new use situation