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Starbucks 2 gapfill

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Starbucks 2 gapfill

Read the text and fill in the gaps.

Katarzyna Kępińska
1

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" We're not seeing any one competitor being an influence on our business at any time , " Maw said at a conference on Thursday . " But what we have . . . is the collective group of independent coffee shops out there , they are doing a lot of what Starbucks has been so good at for so long . "

" It's that - , it's an up - leveled coffee experience , " Maw said . " They're not taking share [ from ] us but what we know is they now have options . "

" The concern that independent coffee shops will win over Starbucks' customers is by the chain's growing . It would be easy for people to forget that we still , roast , and deliver the highest quality coffee you can get anywhere in the world " , Maw said .

The company's solution has been to invest in Roasteries and the Reserve brand , which provide a more Starbucks experience . Additionally , the company will open 1 , 000 Reserve stores , serving - coffee .

Concern that Starbucks could to independent coffee shops is currently one of the driving concerns at the company . In April , CEO Howard Schultz will step down to focus on the Reserve brand , which he has said he believes will have a " " for all Starbucks locations .