7.1 Integrated marketing

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branding

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bldg

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Laura Herlinda Hernandez Arrese

México

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7.1 Integrated marketingVersión en línea Part 1 of the BLDG 2.2 reading por Laura Herlinda Hernandez Arrese 1 The essence of this kind of marketing is designing a message that effectively reaches the target audience. a integrated b strategy c global d detailed 2 One of the major forms of cognitive strategies are direct promotions of product attributes or benefits without any claim of superiority. Its goal is to make the brand synonymous with the product category. a comparative advertisements b generic message c preemptive messages d hyperbole 3 Another major cognitive strategy which claims superiority based on a product's specific attribute or benefit, the idea is to prevent the competition from making the same or a similar statement. a hyperbole b preemptive messages c unique selling proposition d generic message 4 This form of cognitive strategy is an explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner a comparative advertisements b preemptive messages c unique selling proposition d generic message 5 This form of cognitive strategy makes an unstable claim based upon some attribute or benefit a hyperbole b preemptive messages c unique selling proposition d generic message 6 The final cognitive message strategy is when an advertiser directly compares a good or service to the competition a comparative advertisements b generic message c unique selling proposition d hyperbole 7 Select two ways in which marketing messages travel Choose one or more answers a Through a personal medium b Through various forms of advertising media c Through air and space d Through oceans and borders

7.1 Integrated marketingVersión en línea

Part 1 of the BLDG 2.2 reading

por Laura Herlinda Hernandez Arrese

The essence of this kind of marketing is designing a message that effectively reaches the target audience.

integrated

strategy

global

detailed

One of the major forms of cognitive strategies are direct promotions of product attributes or benefits without any claim of superiority. Its goal is to make the brand synonymous with the product category.

comparative advertisements

generic message

preemptive messages

hyperbole

Another major cognitive strategy which claims superiority based on a product's specific attribute or benefit, the idea is to prevent the competition from making the same or a similar statement.

hyperbole

preemptive messages

unique selling proposition

generic message

This form of cognitive strategy is an explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner

comparative advertisements

preemptive messages

unique selling proposition

generic message

This form of cognitive strategy makes an unstable claim based upon some attribute or benefit

hyperbole

preemptive messages

unique selling proposition

generic message

The final cognitive message strategy is when an advertiser directly compares a good or service to the competition

comparative advertisements

generic message

unique selling proposition

hyperbole

Select two ways in which marketing messages travel

Choose one or more answers

Through a personal medium

Through various forms of advertising media

Through air and space

Through oceans and borders

7.1 Integrated marketing

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7.1 Integrated marketingVersión en línea

por Laura Herlinda Hernandez Arrese

The essence of this kind of marketing is designing a message that effectively reaches the target audience.

One of the major forms of cognitive strategies are direct promotions of product attributes or benefits without any claim of superiority. Its goal is to make the brand synonymous with the product category.

Another major cognitive strategy which claims superiority based on a product's specific attribute or benefit, the idea is to prevent the competition from making the same or a similar statement.

This form of cognitive strategy is an explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner

This form of cognitive strategy makes an unstable claim based upon some attribute or benefit

The final cognitive message strategy is when an advertiser directly compares a good or service to the competition

Select two ways in which marketing messages travel

Choose one or more answers