Relacionar Columnas MKTG 360 Chp 5 pt 2Versión en línea MKTG 360 Chp 5 pt 2 por Ryan Brown 1 Personal Needs 2 Drive 3 Needs 4 Selective Perception 5 Wants 6 Perception 7 Physiological Needs 8 Selective Retention 9 Social Needs 10 Selective Exposure people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and belief. the basic forces that motivate a person to do something. biological needs such as the need for, drink, rest, and sex. an individual's need for personal satisfaction unrelated to what others think or do. how we gather and interpret information from the world around us. people remember only what they want to remember. our eyes and minds seek out and notice only information that interests us. needs concerned with love, friendship, status, and esteem-things that involve a persons interaction with others. needs that are learned during person's life. a strong stimulus that encourages action to reduce a need.
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