Relacionar Columnas MKTG 360 Chp 5 pt 2Versión en línea MKTG 360 Chp 5 pt 2 por Ryan Brown 1 Perception 2 Drive 3 Needs 4 Selective Exposure 5 Social Needs 6 Physiological Needs 7 Personal Needs 8 Selective Perception 9 Selective Retention 10 Wants how we gather and interpret information from the world around us. needs concerned with love, friendship, status, and esteem-things that involve a persons interaction with others. a strong stimulus that encourages action to reduce a need. people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and belief. needs that are learned during person's life. people remember only what they want to remember. the basic forces that motivate a person to do something. an individual's need for personal satisfaction unrelated to what others think or do. biological needs such as the need for, drink, rest, and sex. our eyes and minds seek out and notice only information that interests us.
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