Relacionar Columnas MKTG 360 Chp 5 pt 2Versión en línea MKTG 360 Chp 5 pt 2 por Ryan Brown 1 Perception 2 Physiological Needs 3 Social Needs 4 Wants 5 Drive 6 Needs 7 Selective Perception 8 Personal Needs 9 Selective Exposure 10 Selective Retention the basic forces that motivate a person to do something. biological needs such as the need for, drink, rest, and sex. how we gather and interpret information from the world around us. people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and belief. people remember only what they want to remember. our eyes and minds seek out and notice only information that interests us. an individual's need for personal satisfaction unrelated to what others think or do. needs concerned with love, friendship, status, and esteem-things that involve a persons interaction with others. a strong stimulus that encourages action to reduce a need. needs that are learned during person's life.
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