Relacionar Columnas MKTG 360 Chp 5 pt 2Versión en línea MKTG 360 Chp 5 pt 2 por Ryan Brown 1 Perception 2 Selective Retention 3 Social Needs 4 Needs 5 Personal Needs 6 Drive 7 Wants 8 Selective Perception 9 Selective Exposure 10 Physiological Needs people remember only what they want to remember. how we gather and interpret information from the world around us. needs that are learned during person's life. the basic forces that motivate a person to do something. needs concerned with love, friendship, status, and esteem-things that involve a persons interaction with others. people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and belief. our eyes and minds seek out and notice only information that interests us. a strong stimulus that encourages action to reduce a need. an individual's need for personal satisfaction unrelated to what others think or do. biological needs such as the need for, drink, rest, and sex.
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