Relacionar Columnas MKTG 360 Chp 5 pt 2Versión en línea MKTG 360 Chp 5 pt 2 por Ryan Brown 1 Physiological Needs 2 Drive 3 Perception 4 Selective Retention 5 Wants 6 Personal Needs 7 Social Needs 8 Needs 9 Selective Exposure 10 Selective Perception needs that are learned during person's life. needs concerned with love, friendship, status, and esteem-things that involve a persons interaction with others. how we gather and interpret information from the world around us. people remember only what they want to remember. an individual's need for personal satisfaction unrelated to what others think or do. people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and belief. our eyes and minds seek out and notice only information that interests us. biological needs such as the need for, drink, rest, and sex. a strong stimulus that encourages action to reduce a need. the basic forces that motivate a person to do something.
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