Relacionar Columnas MKTG 360 Chp 5 pt 2Versión en línea MKTG 360 Chp 5 pt 2 por Ryan Brown 1 Personal Needs 2 Selective Exposure 3 Selective Perception 4 Wants 5 Social Needs 6 Perception 7 Drive 8 Selective Retention 9 Physiological Needs 10 Needs people remember only what they want to remember. how we gather and interpret information from the world around us. needs that are learned during person's life. needs concerned with love, friendship, status, and esteem-things that involve a persons interaction with others. biological needs such as the need for, drink, rest, and sex. an individual's need for personal satisfaction unrelated to what others think or do. a strong stimulus that encourages action to reduce a need. our eyes and minds seek out and notice only information that interests us. people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and belief. the basic forces that motivate a person to do something.
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