Relacionar Columnas MKTG 360 Chp 4 Versión en línea MKTG 360 Chp 4 por Ryan Brown 1 Positioning 2 Segmenting 3 Generic Market 4 Market Segment 5 Single Target Market Approach 6 Customer Relationship Management (CRM) 7 Combined Target Market Approach 8 Market 9 Segmenters 10 Multiple Target Market Approach segmenting the market and picking one of the homogeneous segments at the firm's target market. an approach that refers to how customers think about proposed or preset brands in a markets. an aggregating process that clusters people with similar needs into a market segment. segmenting the market and choosing two or more segments, then treating each as a separate target market needing a different marketing mix. aim at one or more homogeneous segments and try to develop a different marketing mix for each segment. a relatively homogeneous group of customers who will respond to a marketing mix in a similar way. an approach where the sellers fine-tunes the marketing effort with information from a detailed customer database. combining two or more sub-markets into one larger target market as a basis for one strategy. a market with broadly similar needs-and sellers offering various and often diverse ways of satisfying those needs. a group of potential customers with similar needs who are willing to exchange something of value with sellers offering various goods or service-that is, ways of satisfying those needs.
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