Relacionar Columnas MKTG 360 Chp 2 pt 3Versión en línea MKTG 360 Chp 2 pt 3 por Ryan Brown 1 Personal Selling 2 Marketing Mix 3 Channel of Distribution 4 Customer Service 5 Target Marketing 6 Marketing Management Process 7 Target Market 8 Mass Marketing 9 Marketing Strategy the controllable variables that the company puts together to satisfy a target group. the typical production-oriented approach that vaguely aims at everyone with the same marketing mix. any series of firms or individuals who participate from producer to final user or consumer. specifies a target market and a related marketing mix. a personal communication between seller and a customer who wants the seller to resolve a problem with a purchase; often the key to building repeat business. the process of (1) planning marketing activities, (2) directing the implementation of the plans, and (3) controlling these plans. a marketing mix is tailored to fit some specific target customers. direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a video-conference over the Internet. a fairly homogeneous (similar) group of customer to whom a company wishes to appeal.
Crear