Relacionar Columnas MKTG 360 Chp 2 pt 3Versión en línea MKTG 360 Chp 2 pt 3 por Ryan Brown 1 Target Market 2 Channel of Distribution 3 Mass Marketing 4 Marketing Mix 5 Personal Selling 6 Marketing Management Process 7 Target Marketing 8 Customer Service 9 Marketing Strategy a fairly homogeneous (similar) group of customer to whom a company wishes to appeal. specifies a target market and a related marketing mix. the process of (1) planning marketing activities, (2) directing the implementation of the plans, and (3) controlling these plans. the controllable variables that the company puts together to satisfy a target group. the typical production-oriented approach that vaguely aims at everyone with the same marketing mix. any series of firms or individuals who participate from producer to final user or consumer. a marketing mix is tailored to fit some specific target customers. direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a video-conference over the Internet. a personal communication between seller and a customer who wants the seller to resolve a problem with a purchase; often the key to building repeat business.
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