Relacionar Columnas MKTG 360 Chp 2 pt 3Versión en línea MKTG 360 Chp 2 pt 3 por Ryan Brown 1 Marketing Strategy 2 Channel of Distribution 3 Personal Selling 4 Mass Marketing 5 Marketing Mix 6 Customer Service 7 Target Marketing 8 Target Market 9 Marketing Management Process a personal communication between seller and a customer who wants the seller to resolve a problem with a purchase; often the key to building repeat business. specifies a target market and a related marketing mix. direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a video-conference over the Internet. the process of (1) planning marketing activities, (2) directing the implementation of the plans, and (3) controlling these plans. the typical production-oriented approach that vaguely aims at everyone with the same marketing mix. a fairly homogeneous (similar) group of customer to whom a company wishes to appeal. a marketing mix is tailored to fit some specific target customers. the controllable variables that the company puts together to satisfy a target group. any series of firms or individuals who participate from producer to final user or consumer.
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