Relacionar Columnas MKTG 360 Chp 2 Versión en línea MKTG 360 Chp 2 por Ryan Brown 1 Breakthrough Opportunities 2 Competitive Advantage 3 Retention Rate 4 Acquisition Cost 5 Market Development 6 Customer Equity 7 Product Development 8 Diversification 9 Market Penetration 10 Differentiation the percentage of customers retained as compared to the total number of customers. opportunities that help innovators develop hard-to-copy marketing strategies that will be very profitable for a long time. trying to increase sales of a firm's present products in its present markets-probably through a more aggressive marketing mix. trying to increase sales by selling present products in new markets. offering new or improved products for present markets. moving into totally different lines of business perhaps entirely unfamiliar products, markets, or even levels in the production-marketing system. the expected earnings stream (profitability) of a firm's current and prospective customers over some period of time. the expense required to acquire a new customer. the marketing mix is distinct from and better than what's available from a competitor. a firm has a marketing mix that the target market sees as better than a competitor's mix.
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