Relacionar Columnas MKTG 360 Chp 2 Versión en línea MKTG 360 Chp 2 por Ryan Brown 1 Customer Equity 2 Market Penetration 3 Retention Rate 4 Competitive Advantage 5 Breakthrough Opportunities 6 Acquisition Cost 7 Product Development 8 Differentiation 9 Market Development 10 Diversification offering new or improved products for present markets. the marketing mix is distinct from and better than what's available from a competitor. trying to increase sales of a firm's present products in its present markets-probably through a more aggressive marketing mix. moving into totally different lines of business perhaps entirely unfamiliar products, markets, or even levels in the production-marketing system. a firm has a marketing mix that the target market sees as better than a competitor's mix. opportunities that help innovators develop hard-to-copy marketing strategies that will be very profitable for a long time. the percentage of customers retained as compared to the total number of customers. trying to increase sales by selling present products in new markets. the expense required to acquire a new customer. the expected earnings stream (profitability) of a firm's current and prospective customers over some period of time.
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