Relacionar Columnas MKTG 360 Chp 2 Versión en línea MKTG 360 Chp 2 por Ryan Brown 1 Market Development 2 Customer Equity 3 Differentiation 4 Diversification 5 Acquisition Cost 6 Competitive Advantage 7 Retention Rate 8 Market Penetration 9 Breakthrough Opportunities 10 Product Development trying to increase sales of a firm's present products in its present markets-probably through a more aggressive marketing mix. the marketing mix is distinct from and better than what's available from a competitor. the percentage of customers retained as compared to the total number of customers. the expense required to acquire a new customer. a firm has a marketing mix that the target market sees as better than a competitor's mix. opportunities that help innovators develop hard-to-copy marketing strategies that will be very profitable for a long time. the expected earnings stream (profitability) of a firm's current and prospective customers over some period of time. trying to increase sales by selling present products in new markets. offering new or improved products for present markets. moving into totally different lines of business perhaps entirely unfamiliar products, markets, or even levels in the production-marketing system.
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