Relacionar Columnas Advertising_Mid Term ExamVersión en línea Mid Term Study Activity por Cardelia Brewer Brewer 1 Identifying and satisfying the needs of customers during the development and marketing of a product or service. 2 How can an ad achieves its goal and be considered great? 3 Marketing is an important business function... 4 Why is an emotional connection beneficial to an advertisement? 5 Marketing plan... 6 The consumer decision-making process in which a moderate amount of time is spent collecting and comparing information about an unfamiliar product or brand. 7 Why are psychographics useful to marketers? 8 How does a person's self-concept relate to their purchases? 9 How can an ad's success be determined? 10 Why do businesses conduct researches? 11 Maslow's Hierarchy of Needs highest level is... 12 Found in 1946 13 The combination of unique qualities of a company, product, or product line. 14 A marketing business that plans, creates, and manages the advertising for other businesses. 15 A range of abilities or competencies that a person may develop during their life through their education, training, work experience, interests, and extra-curricular activities. 16 A belief in the moral benefit and importance of work and its inherent ability to strengthen character. 17 Found in 1976 18 Promotion that seeks to develop initial demand for a good, service, organization, person, place, idea, or cause. 19 When a person hurt or embarrass another person using their cell phone or other technology to send or post text or images. 20 How can an ad become "great?" 21 The difference between a need and a want... 22 The driving forces that cause consumers to buy products and services. 23 Spyware is... 24 Sharing files with others or giving others an opportunity to look at files can cause a computer to have... 25 Found in 1965 26 Students who are participants in a Career and Technology Student Organization develop... cyberbullying because they look at consumer interests, attitudes, opinions, and lifestyles which are important factors that influence consumer purchases. learning, thinking, communication, technology, and interpersonal skills which are essential skills. Have a strategy, creativity, and an execution a serious computer threat that monitors a person's online activities or installs programs without the users' permission or knowledge. a virus by how well it achieves its goals through increased sales, attitude change, and heightened brand awareness. marketing concept To determine exactly what customers want Distributive Education Clubs of America Health Occupations Students of America Advertising Agency buying motives informative advertising because it is all about satisfying customer needs; therefore, sales, profits, and continued success is dependent upon customer satisfaction. when it achieves the sponsor's objective and satisfies the customer's objective by engaging them and delivering a relevant message. is important because it focus on the marketing functions that carries out action plans and timelines to be completed. work ethics limited decision making a need is anything that a person requires for survival whereas a want is something a person desire but could live without. brand SkillsUSA because it is a reflection of their success and status because emotions can be very powerful motivators. self-actualization which is when a person realizes their potential. employability skills
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