1
Using an established name on another sort of product is called "brand ______". (10)
2
The knowledge people have of a brand is called "brand ______". (9)
3
When products are used in TV programs, films, etc, we speak of "product _______" (9)
4
It starts with the product design, and ends when it is discontinued. (9)
5
The gathering of information about what buyers need or want. (8)
6
Giving a name to a product so that people can recognize it easily by its name or design. (8)
7
If you keep buying a particular brand, you show __________. (7)
8
The ideas and beliefs people have about a brand. (5)
9
A set of products of a particular type. (5)
10
When a company has a new product, it gives it a catchy ______. (4)
11
A good product is one that can ________ most, or all, of the customer's expectations. (4)
Crear