Relacionar Columnas 4.01 retail elements in marketVersión en línea retail elements in marketing por Whitley Washington 1 Marketing mix 2 Psychographic segmentation 3 Marketing 4 Indirect distribution 5 Market 6 Geographic segmentation 7 Promotion 8 Market segmentation 9 Market concept 10 Channel of distribution 11 Demographic segmentation 12 Financing A way of segmenting a market based on consumers’ lifestyles, values, attitudes, and self-concepts. The path a product takes to get from the producer to the consumer A combination of decisions a business must make in order to best reach its target market; known as “the four Ps” of marketing—product, place, price, promotion. A way to segment markets based on vital statistics of the population such as age, race, gender, education level, income level, and occupation. Communication used to inform, persuade, or remind people about a business’s products. Segmenting a market based on where a person lives A business approach that directs all marketing efforts towards customer wants and needs. The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants. The group of all potential customers. Dividing the entire market into smaller groups having similar characteristics. Obtaining the money needed to cover the costs of operating a business. A distribution channel in which goods or services are sold indirectly to the consumer through one or more intermediaries.
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