Relacionar Columnas 4.01 retail elements in marketVersión en línea retail elements in marketing por Whitley Washington 1 Promotion 2 Marketing mix 3 Financing 4 Psychographic segmentation 5 Indirect distribution 6 Geographic segmentation 7 Marketing 8 Channel of distribution 9 Market concept 10 Market segmentation 11 Demographic segmentation 12 Market A way to segment markets based on vital statistics of the population such as age, race, gender, education level, income level, and occupation. The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants. A way of segmenting a market based on consumers’ lifestyles, values, attitudes, and self-concepts. A combination of decisions a business must make in order to best reach its target market; known as “the four Ps” of marketing—product, place, price, promotion. The group of all potential customers. Dividing the entire market into smaller groups having similar characteristics. Segmenting a market based on where a person lives Communication used to inform, persuade, or remind people about a business’s products. The path a product takes to get from the producer to the consumer A distribution channel in which goods or services are sold indirectly to the consumer through one or more intermediaries. A business approach that directs all marketing efforts towards customer wants and needs. Obtaining the money needed to cover the costs of operating a business.
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