Relacionar Columnas 4.01 retail elements in marketVersión en línea retail elements in marketing por Whitley Washington 1 Geographic segmentation 2 Promotion 3 Market concept 4 Demographic segmentation 5 Marketing 6 Indirect distribution 7 Financing 8 Channel of distribution 9 Psychographic segmentation 10 Market 11 Market segmentation 12 Marketing mix A business approach that directs all marketing efforts towards customer wants and needs. The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants. A way of segmenting a market based on consumers’ lifestyles, values, attitudes, and self-concepts. The group of all potential customers. Dividing the entire market into smaller groups having similar characteristics. Communication used to inform, persuade, or remind people about a business’s products. A way to segment markets based on vital statistics of the population such as age, race, gender, education level, income level, and occupation. A distribution channel in which goods or services are sold indirectly to the consumer through one or more intermediaries. Segmenting a market based on where a person lives A combination of decisions a business must make in order to best reach its target market; known as “the four Ps” of marketing—product, place, price, promotion. Obtaining the money needed to cover the costs of operating a business. The path a product takes to get from the producer to the consumer
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