Relacionar Columnas 4.01 retail elements in marketVersión en línea retail elements in marketing por Whitley Washington 1 Geographic segmentation 2 Indirect distribution 3 Financing 4 Market 5 Demographic segmentation 6 Promotion 7 Channel of distribution 8 Market segmentation 9 Psychographic segmentation 10 Marketing 11 Market concept 12 Marketing mix Communication used to inform, persuade, or remind people about a business’s products. A way of segmenting a market based on consumers’ lifestyles, values, attitudes, and self-concepts. The path a product takes to get from the producer to the consumer Obtaining the money needed to cover the costs of operating a business. Segmenting a market based on where a person lives A business approach that directs all marketing efforts towards customer wants and needs. The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants. A distribution channel in which goods or services are sold indirectly to the consumer through one or more intermediaries. A way to segment markets based on vital statistics of the population such as age, race, gender, education level, income level, and occupation. Dividing the entire market into smaller groups having similar characteristics. The group of all potential customers. A combination of decisions a business must make in order to best reach its target market; known as “the four Ps” of marketing—product, place, price, promotion.
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