Relacionar Columnas 4.01 retail elements in marketVersión en línea retail elements in marketing por Whitley Washington 1 Psychographic segmentation 2 Demographic segmentation 3 Market segmentation 4 Marketing mix 5 Financing 6 Marketing 7 Channel of distribution 8 Market concept 9 Market 10 Indirect distribution 11 Promotion 12 Geographic segmentation The group of all potential customers. Segmenting a market based on where a person lives A combination of decisions a business must make in order to best reach its target market; known as “the four Ps” of marketing—product, place, price, promotion. The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants. Obtaining the money needed to cover the costs of operating a business. A distribution channel in which goods or services are sold indirectly to the consumer through one or more intermediaries. Communication used to inform, persuade, or remind people about a business’s products. The path a product takes to get from the producer to the consumer A way to segment markets based on vital statistics of the population such as age, race, gender, education level, income level, and occupation. A way of segmenting a market based on consumers’ lifestyles, values, attitudes, and self-concepts. Dividing the entire market into smaller groups having similar characteristics. A business approach that directs all marketing efforts towards customer wants and needs.
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