Familiarize yourself with Veteran-level financial literacy terminology! Can you complete the entire set?
1
Valuation is the process of determining how much a company or asset is worth
2
Crowdfunding is raising small amounts of money from many people, often through online platforms like Kickstarter or GoFundMe
3
Leverage is borrowing more money to invest more money, hoping for higher returns
4
A freemium model offers a basic version of a product for free while charging for premium features
5
Digital marketing is a system where businesses reward partners for referring customers
6
A business plan is a framework that describes how a company creates, delivers, and captures value
7
A trandmark is the process of creating a unique identity for a business through name, logo, messaging, and customer experience
8
Accounts payable is the money owed to a business by customers for goods or services provided
9
Affiliate marketing refers to the use of online chanels such as social media and emails to promote a business
10
A LLC is a business structure that protects owners from personal liability while providing flexibility
11
Cash flow refers to the movement of money in and out of a business
12
Debt financing is raising capital by selling shares of the business
13
Revenue is a measure of profitability, calculated as (net profit/revenue) x 100
14
A business model is a written document outlining a company's goals, strategies, target market, financial projections, and operational plan
15
A business credit score is a measure of a company's creditworthiness based on payment history, debt usage, and financial stability
16
A patent is a legal right granting the inventor exclusive ownership of a product or innovation
17
Branding is a symbol, logo, or name legally registered to protect a brand's identity
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A sales funnel is the process of guiding potential customers from awareness to purchase
19
Operating expenses are the costs necessary for running a business, such as rent, utilities, and payroll
20
An exit strategy is a plan for how business owners will sell their stake or transition out of the company
21
Break-even point is the point where total revenue equals total expenses, meaning the business is neither making a profit nor a loss
22
A sole proprietorship is a legal business entity separate from its owners, offering lliability protection and tax benefits
23
Accounts receivable is money a business owes to suppliers and vendors
24
A value proposition is the unique benfit a product or service offers to customers, differentiating it from competitors
25
Conversion rate refers to the percentage of website visitors or leads who complete a desired action, such as making a purchase
26
Market research is a specific group of consumers most likely to buy a company's product or service
27
Bootstrapping refers to funding a business using personal savings, revenue, or minimal external capital
28
Equity financing is borrowing money, usually in the form of business loans, that must be repaid with interest
29
Profit margin is the total income a business earns before expenses
30
Contract law is the legal framework governing agreements between businesses, clients, or vendors
31
A business license is a legal permit allowing a company to operate in a specific location
32
A pivot is the ability of a business to grow and handle increased demand without a proportional increase in costs
33
A competitive advantage is a feature or capability that allows a business to outperform competitors
34
Scalability is a fundamental shift in a business strategy to better align with market needs
35
A negotiation is a strategic discussion between two parties to reach a mutually beneficial agreement
36
Target audience is the process of gathering and analyzing data about competitors and industry trends
37
Venture capital refers to investment funds provided by firms or individuals to high-growth startups in exchange fore equity
38
A corporation is a business owned and operated by one person, with no legal distinction between the owner and the business
39
Retention rate is the percentage of customers who continue to buy from a business over time
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