Memory Marketing 2.0 Pt 2Versión en línea Unit 2.0 por Melinda Fornes These should be introduced with offering a product substitution. Suggesting additional products/services that will enhance his/her primary purchase. Agreement among competitors to raise, fix, or maintain a price of goods/services. Trading Up Anti-Dumping Laws Going from a Rolls-Royce to a Ford Focus. Enhances/Facilitates customer's use of goods and services - more than just a department. Trading Down Suggestion Selling Upselling A predetermined course of action which is established to provide a guide toward accepted business strategies and objectives. Identical goods are sold at different prices from the same store. Going from a Ford Focus to a Rolls-Royce. Recommending larger quantities of merchandise at a lower price. Used to prevent unfair trade practices. Business Policy Customer Service Price Discrimination Price Fixing Comparable Features
Crear