Memory Marketing 2.0 Pt 2Versión en línea Unit 2.0 por Melinda Fornes Customer Service Price Discrimination Enhances/Facilitates customer's use of goods and services - more than just a department. Going from a Rolls-Royce to a Ford Focus. Upselling Suggesting additional products/services that will enhance his/her primary purchase. Agreement among competitors to raise, fix, or maintain a price of goods/services. Suggestion Selling Recommending larger quantities of merchandise at a lower price. Identical goods are sold at different prices from the same store. Anti-Dumping Laws A predetermined course of action which is established to provide a guide toward accepted business strategies and objectives. These should be introduced with offering a product substitution. Trading Up Trading Down Used to prevent unfair trade practices. Business Policy Comparable Features Price Fixing Going from a Ford Focus to a Rolls-Royce.
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