Memory Marketing 2.0 Pt 2Versión en línea Unit 2.0 por Melinda Fornes Price Discrimination Suggestion Selling Going from a Ford Focus to a Rolls-Royce. Suggesting additional products/services that will enhance his/her primary purchase. Identical goods are sold at different prices from the same store. Business Policy Enhances/Facilitates customer's use of goods and services - more than just a department. Agreement among competitors to raise, fix, or maintain a price of goods/services. Anti-Dumping Laws Comparable Features Used to prevent unfair trade practices. Customer Service Going from a Rolls-Royce to a Ford Focus. Price Fixing Trading Up These should be introduced with offering a product substitution. Upselling Trading Down A predetermined course of action which is established to provide a guide toward accepted business strategies and objectives. Recommending larger quantities of merchandise at a lower price.
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