Memory Marketing 2.0 Pt 2Versión en línea Unit 2.0 por Melinda Fornes Upselling Business Policy Comparable Features Anti-Dumping Laws Going from a Rolls-Royce to a Ford Focus. Identical goods are sold at different prices from the same store. Suggesting additional products/services that will enhance his/her primary purchase. Suggestion Selling These should be introduced with offering a product substitution. A predetermined course of action which is established to provide a guide toward accepted business strategies and objectives. Price Fixing Going from a Ford Focus to a Rolls-Royce. Trading Up Price Discrimination Customer Service Recommending larger quantities of merchandise at a lower price. Enhances/Facilitates customer's use of goods and services - more than just a department. Agreement among competitors to raise, fix, or maintain a price of goods/services. Trading Down Used to prevent unfair trade practices.
Crear