Memory Theories of MotivationVersión en línea AP Psychology por Erin Shaughnessy-Zeena Incentive Theory Approch/Avoidance A person prefers to live in unconventional lifestyles, such as traveling to exotic locations or pursuing unconventional careers, in an effort to experience novelty and stimulation. Instinct An employee works tirelessly to secure a promotion, driven by the promise of increased salary, greater responsibility, and enhanced status within the company. Shall I vacation in Lake George or Kennebunk? A newborn baby exhibits a rooting reflex, turning its head toward a stimulus that touches its cheek and opening its mouth to suckle. A person wants to eat a piece of cake but also wants to lose weight. There’s an attractive choice and an unattractive choice. Sensation-seeking theory Drive Theory A volunteer spends countless hours helping others, not for recognition or compensation, but because they genuinely care about the well-being of others. Self-Determination Theory A person who is sleep-deprived may experience irritability, difficulty concentrating, and impaired cognitive function, motivating them to seek out sleep to alleviate these symptoms. A person who enjoys puzzle-solving may find that a moderate level of challenge is most stimulating. A puzzle that is too easy may be boring, while a puzzle that is too difficult may be frustrating. Approach/Approach Arousal Theory