Memory Theories of MotivationVersión en línea AP Psychology por Erin Shaughnessy-Zeena A person wants to eat a piece of cake but also wants to lose weight. There’s an attractive choice and an unattractive choice. Instinct Sensation-seeking theory Approch/Avoidance An employee works tirelessly to secure a promotion, driven by the promise of increased salary, greater responsibility, and enhanced status within the company. A person who enjoys puzzle-solving may find that a moderate level of challenge is most stimulating. A puzzle that is too easy may be boring, while a puzzle that is too difficult may be frustrating. Drive Theory A person prefers to live in unconventional lifestyles, such as traveling to exotic locations or pursuing unconventional careers, in an effort to experience novelty and stimulation. Arousal Theory Self-Determination Theory Shall I vacation in Lake George or Kennebunk? Incentive Theory A person who is sleep-deprived may experience irritability, difficulty concentrating, and impaired cognitive function, motivating them to seek out sleep to alleviate these symptoms. A volunteer spends countless hours helping others, not for recognition or compensation, but because they genuinely care about the well-being of others. A newborn baby exhibits a rooting reflex, turning its head toward a stimulus that touches its cheek and opening its mouth to suckle. Approach/Approach