Relacionar Columnas ML Upper Unit 2Versión en línea Match por Мария Сивак 1 Market Penetration 2 Product Placement 3 Marketing Plan 4 Customer Retention 5 Product Feature 6 Market Adaptation 7 Marketing Mix 8 Customer Base 9 Brand Extension 10 Product Portfolio The range of products offered by a company to cater to different customer needs and preferences. Adjusting products or services based on cultural preferences and local market demands. The activities aimed at keeping existing customers loyal and engaged with the brand over time. The number of customers a business serves and their diversity, which can include various segments of the market. A technique where products are strategically placed in media or events to enhance visibility and increase brand exposure. The unique characteristics or attributes of a product Expanding a brand into new categories or product lines to attract a wider audience and leverage existing brand equity. A document outlining the marketing strategy, tactics, goals, and budget for a specific time frame. The overall framework that includes product, price, place, and promotion strategies used to market a product or service Strategies implemented to increase sales of existing products in the current market.