Relacionar Columnas ML Upper Unit 2Versión en línea Match por Мария Сивак 1 Marketing Plan 2 Product Portfolio 3 Product Placement 4 Marketing Mix 5 Brand Extension 6 Customer Base 7 Market Penetration 8 Customer Retention 9 Product Feature 10 Market Adaptation The unique characteristics or attributes of a product Adjusting products or services based on cultural preferences and local market demands. The overall framework that includes product, price, place, and promotion strategies used to market a product or service The activities aimed at keeping existing customers loyal and engaged with the brand over time. Expanding a brand into new categories or product lines to attract a wider audience and leverage existing brand equity. The range of products offered by a company to cater to different customer needs and preferences. A technique where products are strategically placed in media or events to enhance visibility and increase brand exposure. The number of customers a business serves and their diversity, which can include various segments of the market. Strategies implemented to increase sales of existing products in the current market. A document outlining the marketing strategy, tactics, goals, and budget for a specific time frame.
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