Relacionar Columnas ML Upper Unit 2Versión en línea Match por Мария Сивак 1 Product Portfolio 2 Product Placement 3 Product Feature 4 Marketing Plan 5 Market Adaptation 6 Brand Extension 7 Customer Retention 8 Market Penetration 9 Customer Base 10 Marketing Mix A document outlining the marketing strategy, tactics, goals, and budget for a specific time frame. The range of products offered by a company to cater to different customer needs and preferences. The number of customers a business serves and their diversity, which can include various segments of the market. The overall framework that includes product, price, place, and promotion strategies used to market a product or service Expanding a brand into new categories or product lines to attract a wider audience and leverage existing brand equity. A technique where products are strategically placed in media or events to enhance visibility and increase brand exposure. Adjusting products or services based on cultural preferences and local market demands. Strategies implemented to increase sales of existing products in the current market. The activities aimed at keeping existing customers loyal and engaged with the brand over time. The unique characteristics or attributes of a product
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