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SWOT-TOWS

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SWOT-TOWS

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Dr. Sherif Osman
Dr. Sherif Osman
Egipto

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SWOT-TOWS

SWOT-TOWS

Dr. Sherif Osman
1

further Opportunities assessing Strengths external matching decision goals integrating strategies TOWS capabilities resources internal strategic challenges tools

SWOT and analyses are tools used to evaluate a business internal and external environments . SWOT , which stands for , Weaknesses , , and Threats , helps identify capabilities and . It involves listing a company ? s strengths and weaknesses , and then the opportunities and threats present in the market . TOWS , an extension of SWOT , takes this a step by focusing on developing based on the identified factors . It helps in creating actionable plans by internal strengths with external opportunities , addressing weaknesses with external threats , and leveraging strengths to overcome threats . By these analyses , businesses can develop strategies that are grounded in a realistic assessment of their and the market landscape , leading to more effective and strategic - making . Both are crucial for strategic planning , allowing companies to align their and strategies with their business environment to achieve their .



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