Relacionar Columnas SMM 1-1 Glossary TermsVersión en línea Match the term with its definition por Kerri Stegman 1 A company’s game plan for reaching its target market, converting it to customers, and meeting company goals 2 Communicating with customers, listening to needs & wants, giving info to make informed buying decisions, persuading on the value of a product/service 3 To transform ideas into tangible products and services, or to improve existing ones 4 A company’s intention to analyze, identify & satisfy consumer’s needs & wants, build products, solutions, & strategies better than the current 5 Researching a business’s target market and customers, its competing products or services, and relevant trends within the industry 6 A specific procedure or action used to support strategy, in order to achieve goals and objectives 7 A specific group of customers that is most likely to buy a product/service, & where marketing efforts are aimed/“targeted” to reach this group 8 The individualized attention provided and available to customers throughout their lifespan as customers 9 The rivalry between companies selling similar products and service 10 Informing potential customers that a product or service exists, and the results they should expect from using it 11 Creating strategies and establishing goals, objectives, processes and procedures in order to reach and attract the target customer to a business 12 To conceive and formulate new ideas and strategies 13 The process of ideation, creation, promotion, & delivery of profitable products & services, to targeted customers, for their benefit & for of society 14 A system where businesses are privately owned and run by people rather than the government 15 A combination of components used together in order to strengthen a product’s brand and to help sell the product or service 16 A specific written document that outlines objectives, actions, and timelines of how to attract target market customers to the business marketing-information management marketing mix marketing concept competion selling marketing plan ideation promotion customer service private enterprise system market planning marketing strategy tactics target market marketing creation
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