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7ps from marketing mix, Operations and example 7ps

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7ps from marketing mix, Operations and example 7psVersión en línea

Description about each stage

por SARA CRISTINA SALAZAR MONTALVO
1

the key elements of a marketing strategy that ensure the successful marketing of a product.

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any good or service that is offered to the market with the aim of satisfying consumer needs or wants

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What consumers pay to acquire a product

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ways of convincing consumers why they need a product and why they should buy it.

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this concerns where the product will be sold and how it will be delivered to the market

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the human capital in terms of skills, attitudes, and abilities necessary in the production of goods or the provision of services

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the procedures and policies pertaining to how an organization’s product is provided and delivered

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refer to the fundamental activities of organizations: what they do and what they deliver, ie how they produce goods and services to meet consumers’ needs and wants.

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● in the primary , mining or harvesting ● in the secondary, industrial manufacturing ● in the tertiary, open-heart surgery ● in the quaternary, business consultancy.

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RAW MATERIALS

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MACHINERY AND LABOUR

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FINISHED PRODUCT

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physical products

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non-physical products

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Apple was founded as a computer company in 1976 in the United States, but since then has launched a wide range of electronic products,

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the iPhone

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Apple has managed to keep charging high _____

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Apple stores sell only Apple products.

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include Twitter, Instagram, Facebook, TV, print, and billboards. Apple thus makes good use of social media marketing and through-the-line promotional strategies.

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Apple has hired more than 75,000 people worldwide.

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product designers are especially important for Apple. Once Apple has built a product, it redesigns the product and sends it through the manufacturing process again. The product is then packaged.

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Apple has online and physical stores and, as with its products, they focus on simplicity, minimalism, and sophistication,

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