Memory promotes englishVersión en línea Promotes 74 to 78 por Jesus Soto strategic marketing planning, market analysis and segmentation is managed comprehensively Promotion . activities carried out in the marketing area are The marketing management process Price . "the set of activities aimed at creating, promoting, distributing and selling goods and services at the most appropriate time and place, and with the required quality" Market research Set of tangible and intangible characteristics: container, packaging, brand, label, the product itself its growth Means through which the product is delivered to the consumer: logistics, distribution channels and positioning It is a technique that uses statistical sampling, the survey, observation, and interview Amount of money that consumers have to pay for the product, to set it four factors are taken into account: Demand, market share, competition, costs One factor for these functions to begin to operate within companies is is the set of stages through which marketing is carried out Product Square. Marketing administration Importance of functional areas Activities through which the product is made known, such as: advertising, promotion, sales and public relations They allow greater efficiency and effectiveness promoted by specialization, which does not allow duplication of efforts to exist and facilitates the optimization of resources. aspects related to the current situation of the product are determined Marketing can be defined according to Münch Through market research