Memory promotes englishVersión en línea Promotes 74 to 78 por Jesus Soto Importance of functional areas The marketing management process Promotion . Price . Marketing can be defined according to Münch Product They allow greater efficiency and effectiveness promoted by specialization, which does not allow duplication of efforts to exist and facilitates the optimization of resources. "the set of activities aimed at creating, promoting, distributing and selling goods and services at the most appropriate time and place, and with the required quality" its growth Square. activities carried out in the marketing area are Means through which the product is delivered to the consumer: logistics, distribution channels and positioning aspects related to the current situation of the product are determined is the set of stages through which marketing is carried out Market research strategic marketing planning, market analysis and segmentation is managed comprehensively It is a technique that uses statistical sampling, the survey, observation, and interview Set of tangible and intangible characteristics: container, packaging, brand, label, the product itself Through market research Activities through which the product is made known, such as: advertising, promotion, sales and public relations Marketing administration One factor for these functions to begin to operate within companies is Amount of money that consumers have to pay for the product, to set it four factors are taken into account: Demand, market share, competition, costs
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