Memory promotes englishVersión en línea Promotes 74 to 78 por Jesus Soto Marketing can be defined according to Münch activities carried out in the marketing area are strategic marketing planning, market analysis and segmentation Promotion . Marketing administration The marketing management process Amount of money that consumers have to pay for the product, to set it four factors are taken into account: Demand, market share, competition, costs Price . Product It is a technique that uses statistical sampling, the survey, observation, and interview "the set of activities aimed at creating, promoting, distributing and selling goods and services at the most appropriate time and place, and with the required quality" Activities through which the product is made known, such as: advertising, promotion, sales and public relations Market research Means through which the product is delivered to the consumer: logistics, distribution channels and positioning Through market research its growth Set of tangible and intangible characteristics: container, packaging, brand, label, the product itself Square. is the set of stages through which marketing is carried out They allow greater efficiency and effectiveness promoted by specialization, which does not allow duplication of efforts to exist and facilitates the optimization of resources. One factor for these functions to begin to operate within companies is Importance of functional areas aspects related to the current situation of the product are determined is managed comprehensively