Memory promotes englishVersión en línea Promotes 74 to 78 por Jesus Soto Marketing can be defined according to Münch Set of tangible and intangible characteristics: container, packaging, brand, label, the product itself It is a technique that uses statistical sampling, the survey, observation, and interview They allow greater efficiency and effectiveness promoted by specialization, which does not allow duplication of efforts to exist and facilitates the optimization of resources. Through market research is the set of stages through which marketing is carried out "the set of activities aimed at creating, promoting, distributing and selling goods and services at the most appropriate time and place, and with the required quality" Importance of functional areas The marketing management process Activities through which the product is made known, such as: advertising, promotion, sales and public relations its growth activities carried out in the marketing area are aspects related to the current situation of the product are determined Market research Price . Amount of money that consumers have to pay for the product, to set it four factors are taken into account: Demand, market share, competition, costs Promotion . strategic marketing planning, market analysis and segmentation One factor for these functions to begin to operate within companies is Marketing administration Means through which the product is delivered to the consumer: logistics, distribution channels and positioning Square. Product is managed comprehensively
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