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Global Business Speaks English - Quiz

Video Quiz

Ready or not, English is now the global language of business.

Watch the interview and answer the quiz.

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Global Business Speaks English - QuizVersión en línea

Ready or not, English is now the global language of business. Watch the interview and answer the quiz.

por Teacher Claudia
1

Companies need a language strategy, especially if they have any type of...

2

Companies adopt English as a "lingua franca"...

3

English has a massive head start, but Mandarin...

4

Companies need to have a language strategy and to know...

5

Language strategies are about...

6

Native speakers need to...

Explanation

More and more multinational companies are mandating English as the common corporate language—Airbus, Daimler-Chrysler, Fast Retailing, Nokia, Renault, Samsung, SAP, Technicolor, and Microsoft in Beijing, to name a few—in an attempt to facilitate communication and performance across geographically diverse functions and business endeavors.

This happens in an attempt to facilitate communication and performance across geographically diverse functions and business endeavors.

There are some important differences between English and Chinese. 1 The Appearance – Written Words 2 Tones - There are 4 basic tones in Chineses. 3 Sentence Length - English emphasizes the structure of sentences, while Chinese focuses on the meaning.

Adopting a global language policy is not easy, and companies invariably stumble along the way. It’s radical, and it’s almost certain to meet with staunch resistance from employees.

There’s still a lot to learn, but success stories do exist. Adopters will find significant advantages.

When nonnative speakers are forced to communicate in English, they can feel that their worth to the company has been diminished, regardless of their fluency level. Employees facing one-language policies often worry that the best jobs will be offered only to those with strong English skills, regardless of content expertise.

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