Relacionar Columnas Tourism marketing tasksVersión en línea Tourism marketing tasks por Hai Ha Vu 1 2. The market opportunities have to be analyzed through market segmentation 2 3. The needs of the tourists have to be translated into products through product planning and design 3 5. The product has to be made available to the customers (tourists) through distribution 4 1. Identifying the needs of tourists. This is done through marketing research 5 6. The tourists have to be informed and motivated through promotion, which includes advertising and selling 6 4. The value of tourism products and services is determined through a pricing policy An international cruise line identifies that families, honeymooners, and retirees are distinct groups with different needs and preferences. A luxury hotel implements a pricing policy that positions itself as a high-end destination, showing the value of exclusive accommodationand service The New York City Tourism Board uses promotion to inform and motivate tourists to visit. A global tour operator provides tourists access to diverse destinations by establishing partnerships with travel agencies worldwide. A travel company identifies a growing demand for relaxation experiences. They design a wellness retreat package in a tranquil coastal town. The Vietnam Tourism Board conducts marketing research to identify the needs and preferences of potential tourists.
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