A multimedia companyVersión en línea Espresso Ltd delivers multimedia educational resources to schools using satellite technology. It was formed in 1997 by Lewis Bronze and Tony Bowden. Listening to Lewis Bronze talking about how he set up Expresso Ltd and choose the best answer for each question por Nenika Campos 1 Where did the idea for Expresso come from? a Schools asked him to develop the idea. b It was Lewi’s idea c It was suggested to him by someone else 2 What market research did Lewis do initially? a He asked schools what they needed b He employed a market research company. c He didn’t do any market research 3 How did they first obtain funds to start the business? a From an international organisation. b From investors in London c From a bank 4 Why has the business been successful? a They followed conventional business advice b They were fortunate c They followed the example of other companies. 5 According to Lewis, how can you reduce the risks of starting a new business? a By employing good staff b By renting good premises c By limiting your overheads
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