Crucigrama Chapter 9 QuizVersión en línea Secondary research and archival sources por Mijke van de Ven 1 the process of uncovering knowledge from databases stored in data warehouses with the purpose of identifying patterns in data 2 When assessing the usefulness of secondary data, it is important to answer the following question: "Is the sample on which the secondary data are based a good representation of the ..... you wish to address? 3 the main advantages of using secondary data are that this approach saves ... and .... 4 If you evaluate your source along the question: What are the credentials of the author, institution or organization sponsoring the information? The factor you are evaluating is: 5 Is data in a data-warehouse primary/secondary data? 6 If a source contains only information on financial facts of a firm but you are interested in strategic choices of the firm, the data have been collected for another .... 7 .... of different sources is a solution when the needed information is available but not stored in one source 8 the absence of a balanced presentation of information 5 7 2 6 8 1 3
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