1
Occurs when a business sells the same product to different consumers at different prices.
2
Manufactured products that can be reused and ave expected to have a reasonably long if-Such as cars.
3
Each individual product in a portfolio is given its own unique identity and brand image.
4
Product sold at a very low price to encourage consumers to buy other products.
5
The premium that a brand has because customers are willing to pay more for it
6
The use of advertising sales promotion, personal Selling, direct mail, trade fairs , to inform consumers and persuade them to buy
7
The end of the production process sold on the market to meet customer needs.
8
An identifying symbol name, image or trademark that distinguishes a product from its competitors.
9
business location
10
A business with the authority to act on behalf of another firm,
