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  • Exaggerating

    Focus on one point of view

    Using analogies

    Negative consequences

    Appealing to people´s emotions

    Asking rhetorical questions

    Using connotations

    Make it seem much more persuasive if you do this.

    Used in stories to explain a situation.

    Produced for effect not a reaction. Ex "Why would you need to go anywhere else?"

    Often used to give people the impression that one thing is good and the other is bad.

    Speaker only considers their point of view as correct.

    Listener doesn´t do what speaker wants, buyers have the pressure to buy right now or else they will lose the deal.

    Linked to decision making and target for advisors.