American
Marketing
Association
(
AMA
)
definition
is
:
Management
philosophy
according
to
which
a
firm's
____________________
can
be
best
achieved
through
identification
and
satisfaction
of
the
customers'
stated
and
unstated
____________________
and
wants
.
This
definition
highlight
two
____________________
,
approaches
or
points
of
view
from
which
the
concept
of
marketing
can
be
studied
:
?
A
business
approach
or
____________________
that
focuses
on
____________________
and
meeting
the
stated
or
hidden
needs
or
wants
of
____________________
.
?
Instruments
,
techniques
and
____________________
aimed
at
anticipating
,
identifying
and
____________________
the
needs
of
the
consumer
,
which
allow
executing
actions
that
lead
to
the
____________________
of
the
objective
of
consumer
____________________
and
facilitate
the
achievement
of
the
company's
objectives
in
a
____________________
way
.
