product
brand
tangible attributes
express warranty
labeling
product types
3 characteristics of global brands
intangible attributes
brand image
consumer packaged goods
packaging designed to protect or contain product during shipping, at retail locations and at point of use or consumption
product attributes, including the status associated with product ownership, a manufacturer's service commitment and a brand's overall reputation or mystique
a complex bundle of images and experiences in the customer's mind
multi language labeling appears on man products, can be country or even region specific regulations
perceptions about a brand as reflected by brand associations that consumers hold in their memories
assessed in physical terms, such as weight, dimensions or materials used
a good, service, or idea with both tangible and intangible attributes that collectively create value for a buyer or user
quality signal, global myth, social responsibility
consumers goods vs. industrial goods
a written guarantee that assures the buyer that he or she is getting what he or she has paid for or that provides recourse in case a product's performance falls short of expectations