Photo
Teaser
Standfirst
Cover story
Logo
Headline
Body
Masthead
Advert
Lede
Companies pay for advertising space. A banner advertisement is one that is the whole width of the page.
The important first sentence or paragraph that summarises the story and answers as many as possible of the 5 W’s (Who? What? Where? When? Why?) and H (How?).
The title of the story designed to summarise the story and grab the reader’s attention.
The title of the newspaper
The photograph needs to tell the story.
The full details of the news story.
Photos and snippets of interesting stories to encourage you to buy the paper and read more.
The designed name of the newspaper.
A line after the headline to give more information about the story.
The leading story used on the front cover.
